{"title":"Dikson Professional Permanent Hair Color","description":"\u003cp\u003eOffers extraordinary 100% coverage of grey and long-lasting colour, guaranteed. Enriched with beneficial active ingredients for enhanced hair well being. With hydrating power, elasticity, volume, smoothness, and shine.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eEqual part Color and Developer. 1 part Dikson Color to 1 part cream Developer.\u003cbr\u003eMix well. Process on the hair for 30-35 mins.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures \u0026amp; Benefits:\u003c\/strong\u003e\u003cbr\u003eA new professional hair colour experience.\u003cbr\u003e100% coverage of grey hair.\u003cbr\u003eSles and paraben free.\u003cbr\u003eContains carefully selected active ingredients for beautiful looking hair.\u003cbr\u003eStable colour.\u003cbr\u003eConditioning creamy Base.\u003cbr\u003eNatural highlights and extraordinary shine.\u003cbr\u003eA wide range of colour options.\u003cbr\u003eCold tones.\u003cbr\u003e120ml tube for two colour treatments.\u003c\/p\u003e\n\u003cp\u003eThe formula, enriched with beneficial active ingredients for enhanced hair wellbeing, fulfilling client's desire for a technical treatment that doesn't compromise on cosmetic aspects.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePLANT STEM CELLS:\u003c\/strong\u003e they are the “beating heart” of the plant and a precious source of natural active ingredients, able to ensure effective regeneration and bringing efficient stimulating action to the cells. This makes them a true elixir of youth for the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHYALURONIC ACID:\u003c\/strong\u003e brings targeted hydrating power, being capable of binding a high number of water molecules and restoring the correct hydric balance of natural hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHEMP OIL:\u003c\/strong\u003e revitalizes the hair, bringing elasticity, volume, smoothness and shine thanks to its high essential fatty acid content, Omega 3 and Omega 6, as well as Vitamin E. The high vitamin B1 and B2 content actively smooths the hair, with an extraordinary emollient and softening effect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMALLOW:\u003c\/strong\u003e  rich in mucilage, which binds water, mallow extract brings hydrating action, as well as boasting emollient, nourishing and shining properties, restructuring and smoothing the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSILK PROTEINS:\u003c\/strong\u003e fix to the hair’s keratin, creating a protective barrier. They also hydrate and soothe the hair, helping to prevent aging. During colouring, the silk proteins act as protective agents, taking care of the well being and the health of the hair, leaving it easy to comb, silky and full of shine thanks to their outstanding conditioning power.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCHAMOMILE:\u003c\/strong\u003e  boasting protective, emollient and soothing properties, chamomile extract is extremely beneficial for fragile hair.\u003c\/p\u003e","products":[{"product_id":"dikson-professional-permanent-hair-color-4-05-fl-oz-120ml","title":"Dikson Professional Permanent Hair Color 4.05 fl. Oz \/ 120ml","description":"\u003cp\u003eOffers extraordinary 100% coverage of grey and long-lasting colour, guaranteed. Enriched with beneficial active ingredients for enhanced hair well being. With hydrating power, elasticity, volume, smoothness, and shine.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eEqual part Color and Developer. 1 part Dikson Color to 1 part cream Developer.\u003cbr\u003eMix well. Process on the hair for 30-35 mins.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures \u0026amp; Benefits:\u003c\/strong\u003e\u003cbr\u003eA new professional hair colour experience.\u003cbr\u003e100% coverage of grey hair.\u003cbr\u003eSles and paraben free.\u003cbr\u003eContains carefully selected active ingredients for beautiful looking hair.\u003cbr\u003eStable colour.\u003cbr\u003eConditioning creamy Base.\u003cbr\u003eNatural highlights and extraordinary shine.\u003cbr\u003eA wide range of colour options.\u003cbr\u003eCold tones.\u003cbr\u003e120ml tube for two colour treatments.\u003c\/p\u003e\n\u003cp\u003eThe formula, enriched with beneficial active ingredients for enhanced hair wellbeing, fulfilling client's desire for a technical treatment that doesn't compromise on cosmetic aspects.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePLANT STEM CELLS:\u003c\/strong\u003e they are the “beating heart” of the plant and a precious source of natural active ingredients, able to ensure effective regeneration and bringing efficient stimulating action to the cells. This makes them a true elixir of youth for the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHYALURONIC ACID:\u003c\/strong\u003e brings targeted hydrating power, being capable of binding a high number of water molecules and restoring the correct hydric balance of natural hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHEMP OIL:\u003c\/strong\u003e revitalizes the hair, bringing elasticity, volume, smoothness and shine thanks to its high essential fatty acid content, Omega 3 and Omega 6, as well as Vitamin E. The high vitamin B1 and B2 content actively smooths the hair, with an extraordinary emollient and softening effect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMALLOW:\u003c\/strong\u003e  rich in mucilage, which binds water, mallow extract brings hydrating action, as well as boasting emollient, nourishing and shining properties, restructuring and smoothing the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSILK PROTEINS:\u003c\/strong\u003e fix to the hair’s keratin, creating a protective barrier. They also hydrate and soothe the hair, helping to prevent aging. 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