{"title":"TONING SHAMPOO","description":"\u003cp\u003eToning shampoo's are highly-pigmented washes that counteract and neutralize underlying warm tones. Pigmented washes are typically deep 'purple' which counteract brassy yellow tones. Softer 'blue' washes are also available to offset brassy orange tones.\u003c\/p\u003e","products":[{"product_id":"shimmer-lights-shampoo-blonde-silver","title":"Clairol Shimmer Lights Blonde Toning Shampoo","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eClairol SHIMMER LIGHTS Shampoo Blonde \u0026amp; Silver is an award-winning, protein-enriched color enhancing shampoo that tones down brassiness on blonde or gray hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRefreshes faded highlights, removes the dull yellow in gray hair and leaves hair shiny without residue\u003c\/li\u003e\n\u003cli\u003eFor Balanced Brunettes: Use to tone down brassiness on multi-tonal color and\/or highlighted hair for a balanced finish\u003c\/li\u003e\n\u003cli\u003eFor Blondes: Use to maintain brightness on natural and\/or highlighted hair\u003c\/li\u003e\n\u003cli\u003eFor Shades of Gray: Maintains a cool-effect on color-treated, modern gray shades\u003c\/li\u003e\n\u003cli\u003eFor Gray\/Silver Enhancing: Blends, enhances and compliments natural grays or sliver hair\u003c\/li\u003e\n\u003cli\u003eThis product contains an active violet dye. When overused, particularly on very porous, dry and\/or damaged hair, there can be an over deposit of color. For a purple\/smoky effect, you can wait 5-10 minutes before rinsing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWet hair, lather, rinse and repeat. Use up to twice weekly or when hair appears brassy. For extra brightening \u0026amp; color, leave second lather on 3-5 minutes. No patch test required.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eWater\/Eau, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Fragrance\/Parfum, Glycol Stearate, Disodium Phosphate, Sodium Benzoate, Ricinoleamidopropyl Ethyldimonium Ethosulfate, Cocamide Mea, Linoleamidopropyl Pg-Dimonium Chloride Phosphate, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Salicylic Acid, Hydrolyzed Vegetable Protein, Tetrasodium Edta, Ext. Violet 2, Methylparaben, Stearamide Amp, Violet 2.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clairol","offers":[{"title":"931ml","offer_id":34878356684950,"sku":"","price":28.48,"currency_code":"CAD","in_stock":true},{"title":"473ml","offer_id":34878417207446,"sku":"","price":18.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/files\/Clairol_Shimmer_Lights_Shampoo_31.5_Oz.jpg?v=1768841809"},{"product_id":"goodbye-yellow","title":"Schwarzkopf Goodbye Yellow Shampoo","description":"\u003cp\u003e\u003cstrong\u003eABOUT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eGOODBYE YELLOW A highly pigmented neutralizing wash free of SLS\/ SLES sulfates* for a gentle cleansing action and instant tonal deposit to counteract and neutralize underlying warm tones. * SLS\/SLES Sulfates: Sodium Lauryl Sulfate \u0026amp; Sodium Laureth Sulfate\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"o-tabs__details-list\"\u003e\n\u003cli\u003eNeutralizes yellow undertones on medium to light blonde hair\u003c\/li\u003e\n\u003cli\u003eCounteracts cool tone colour fade on lighter base\u003c\/li\u003e\n\u003cli\u003eHelps to prolong cool tone luminosity in between salon visits\u003c\/li\u003e\n\u003cli\u003eQuick \u0026amp; easy to apply at the backwash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eApply as a shampoo on wet hair and leave for up to 5 minutes** depending on technique. Color result and longevity vary depending on hair condition and development time. Rinse hair well after application. Use professional gloves, protect clothes, surface and skin from staining and discoloration. **If neccessary extend processing time for even stronger pigment depositing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWARNING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eUse protective gloves. Protect clothes, surfaces and skin from staining and discoloration. Keep out of reach of children. USA WARNINGS: Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary 'black henna' tattoos may increase the risk of allergy. Do not color your hair if: you have a rash on your face or sensitive, irritated and damaged scalp, you have ever experienced any reaction after coloring your hair, you have ever experienced a reaction to a temporary 'black henna' tattoo in the past. Do not use to dye eyelashes or eyebrows. To do so may cause blindness. Rinse hair well after application. Wear suitable professional gloves. Preliminary Patch Test. The skin test should be performed on a small area of skin on the inside of the elbow. A small amount of the product should be applied in a thin layer on the inside of the elbow with a cotton swab and left uncovered for 45 minutes. Avoid contact with clothes. After 45 minutes, wash off the product carefully with lukewarm water. If any reaction occurs during the following 48 hours, rinse immediately and the product should not be used. USA\/CA: Avoid contact with eyes. Rinse immediately if product comes into contact with them.\u003c\/span\u003e\u003c\/p\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"10.1oz","offer_id":34911124750486,"sku":"","price":23.0,"currency_code":"CAD","in_stock":true},{"title":"32oz","offer_id":34911135760534,"sku":"","price":35.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/products\/SCHBYE10oz_28dac274-ceb0-4460-8f58-cedc281283fc.jpg?v=1619369113"},{"product_id":"ag-sterling-silver-shampoo","title":"AG Sterling Silver Toning Shampoo","description":"\u003cdiv class=\"sections-container product-sections\" data-product-id=\"1512274165783\" data-theme-accent-color=\"#f2efeb\" id=\"product-sections-container\"\u003e\n\u003cdiv class=\"featured-text--root\"\u003e\n\u003cdiv class=\"featured-text--container\"\u003e\n\u003cdiv class=\"featured-text--body rte-content ag-product-font-size-sm\"\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEliminate brassy tones caused by sun, UV and free radicals with this vivid, violet shampoo for blonde and silver hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENFITS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrighten Blondes\u003c\/li\u003e\n\u003cli\u003eNeutralize Brass\u003c\/li\u003e\n\u003cli\u003eSulfate-Free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eFor: \u003c\/strong\u003eBlonde, Silver and Grey Hair\u003c\/p\u003e\n\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featured-text--body rte-content ag-product-font-size-sm\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\" class=\"featured-text--body rte-content ag-product-font-size-sm\"\u003eMassage into wet hair and rinse. Use 1-2 times per week or more for persistent discolouration.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\" class=\"featured-text--body rte-content ag-product-font-size-sm\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\" class=\"featured-text--body rte-content ag-product-font-size-sm\"\u003e\n\u003cstrong\u003eINGREDIENTS:\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featured-text--root\"\u003e\n\u003cdiv class=\"featured-text--container\"\u003e\n\u003cdiv class=\"featured-text--header\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAqua (Water\/eau), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Alaninate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Coco-betaine, Sodium Cocoyl Isethionate, Sodium Taurine Cocoyl Methyltaurate, Coco-glucoside, Hydrogenated Castor Oil, Peg\/ppg-120\/10 Trimethylolpropane Trioleate, Laureth-2, Glycol Distearate, Parfum (Fragrance), Glycerin, Phenoxyethanol, Polyquaternium-10, Caprylyl Glycol, Citric Acid, Benzyl Alcohol, Coumarin, Panthenol, Dimethicone Peg-8 Meadowfoamate, Helianthus Annuus (Sunflower) Seed Extract, Cinnamidopropyltrimonium Chloride, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Sodium Pca, Calendula Officinalis Flower Extract, Dianthus Caryophyllus Flower Extract, Lavandula Angustifolia (Lavender) Extract, Pinus Palustris Leaf Extract, Trifolium Pratense (Clover) Extract, Tris(Tetramethylhydroxypiperidinol) Citrate, Ci 60730 (Ext Violet 2), Ci 42090 (Blue 1), Ci 17200 (Red 33).\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"accordion__wrapper\"\u003e\u003cstrong\u003eCOUNTRY OF ORIGIN:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"accordion__wrapper\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"accordion__wrapper\"\u003eCanada\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AG","offers":[{"title":"1L \/ 33.8oz","offer_id":36690052317334,"sku":null,"price":48.0,"currency_code":"CAD","in_stock":true},{"title":"296ml \/ 10oz","offer_id":36690040914070,"sku":null,"price":28.0,"currency_code":"CAD","in_stock":true},{"title":"1.5L \/ 1500ml","offer_id":46352285040790,"sku":null,"price":76.3,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/files\/AGSterlingSiklverSHP1L.png?v=1775347336"},{"product_id":"schwarzkopf-bc-ph-4-5-color-freeze-silver-shampoo","title":"Schwarzkopf BC Color Freeze Silver Shampoo pH 4.5","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eABOUT:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA pigmented shampoo from Bonacure Color Freeze, specially formulated for grey and lightened hair. Helps to neutralise unwanted warm undertones and revive cool tone directions. Hair is restored to its optimal pH level to perfectly freeze colour pigments inside the hair matrix, preventing fading for long-lasting hair colour. Free from SLS\/SLES sulphates*, silicones and artificial colourants. Vegan** hair product.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eWHAT IT DOES:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"o-tabs__details-list\"\u003e\n\u003cli\u003eGently, yet effectively, cleanses coloured hair\u003c\/li\u003e\n\u003cli\u003eNeutralises unwanted warm undertones by preserving and reviving cool tone directions\u003c\/li\u003e\n\u003cli\u003eHair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes\u003c\/li\u003e\n\u003cli\u003eAdds a cendré shimmer to white hair and very light bases\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHOW TO USE:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eApply the pigmented hair cleanser to wet hair. Work in and leave for 2-5 mins as a toning shampoo. Rinse thoroughly.\u003c\/p\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"250ml \/ 8.5oz","offer_id":39607048667286,"sku":"","price":21.0,"currency_code":"CAD","in_stock":true},{"title":"1L \/ 33.8oz","offer_id":39607048962198,"sku":"","price":36.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/files\/SKPSSHP250.webp?v=1689477485"},{"product_id":"oligo-violet-shampoo","title":"Oligo Blacklight Anti-Yellow Violet Shampoo, 250ml \/ 8.5oz","description":"\u003cp\u003e\u003cstrong\u003eABOUT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBlacklight’s Violet Shampoo, formulated for highlighted, bleached, white and natural blonde hair, eliminates yellow tones, brassiness and refreshes faded highlights leaving hair looking cleaner and brighter. Its unique formula, enriched with 11 amino acids and argan oil, moisturizes, strengthens hair structure and repairs surface damage while increasing shine and colour retention. Sulfate, salt and paraben free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to damp hair. Lather evenly and rinse. Repeat application and leave for 1 to 5 minutes. Follow with Blacklight Nourishing Conditioner. Use whenever yellow tones or brassiness re-appears.\u003c\/p\u003e","brand":"Oligo","offers":[{"title":"Default Title","offer_id":40296803238038,"sku":"","price":31.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/products\/OLIVIOSH250.jpg?v=1626583676"},{"product_id":"schwarzkopf-goodbye-orange","title":"Schwarzkopf Goodbye Orange Shampoo","description":"\u003cp\u003e\u003cstrong\u003eABOUT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"heliux-text__wrapper hide-if-empty-placeholder limited-container apply-margins  customizations__text\" id=\"text-1532a72c20\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSchwarzkopf Professional Goodbye Orange highly pigmented wash for instant tonal deposit to counteract and neutralize underlying orange and red tones. Gentle cleansing with integraded Bonding Technology. Hair base: medium brown to dark blonde Vegan formula\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"o-tabs__details-list\"\u003e\n\u003cli\u003eNeutralizes orange and red undertones on medium brown to dark blonde hair\u003c\/li\u003e\n\u003cli\u003eCounteracts cool tone colour fade on darker base\u003c\/li\u003e\n\u003cli\u003eHelps to prolong cool tone luminosity in between salon visits\u003c\/li\u003e\n\u003cli\u003eQuick \u0026amp; easy to apply at the backwash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eApply as a shampoo on wet hair and leave for up to 5 minutes** depending on technique. Color result and longevity vary depending on hair condition and development time. Rinse hair well after application. Use professional gloves, protect clothes, surface and skin from staining and discoloration. **If neccessary extend processing time for even stronger pigment depositing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWARNING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUse protective gloves. Protect clothes, surfaces and skin from staining and discoloration. Keep out of reach of children. USA WARNINGS: Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary 'black henna' tattoos may increase the risk of allergy. Do not color your hair if: you have a rash on your face or sensitive, irritated and damaged scalp, you have ever experienced any reaction after coloring your hair, you have ever experienced a reaction to a temporary 'black henna' tattoo in the past. Do not use to dye eyelashes or eyebrows. To do so may cause blindness. Rinse hair well after application. Wear suitable professional gloves. Preliminary Patch Test. The skin test should be performed on a small area of skin on the inside of the elbow. A small amount of the product should be applied in a thin layer on the inside of the elbow with a cotton swab and left uncovered for 45 minutes. Avoid contact with clothes. After 45 minutes, wash off the product carefully with lukewarm water. If any reaction occurs during the following 48 hours, rinse immediately and the product should not be used. USA\/CA: Avoid contact with eyes. Rinse immediately if product comes into contact with them.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAqua (Water, Eau), Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Coco-Glucoside, Sodium Chloride, Sodium C14-16 Olefin Sulfonate, PEG-120 Methyl Glucose Dioleate, Sclerocarya Birrea Seed Oil, Panthenol, Polyquaternium-10, Parfum (Fragrance), PEG-7 Glyceryl Cocoate, Caprylyl\/Capryl Glucoside, Citric Acid, Sodium Benzoate, PEG-40 Hydrogenated Castor Oil, Glycol Distearate, Coconut Acid, Laureth-4, Hydrogenated Castor Oil, Magnesium Citrate, Succinic Acid, Basic Blue 124, Lactic Acid, Propylene Glycol, Benzyl Alcohol\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"10oz \/ 300ml","offer_id":40662893330582,"sku":"","price":23.0,"currency_code":"CAD","in_stock":false},{"title":"33.8oz \/ 1L","offer_id":40662894837910,"sku":"","price":47.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/products\/SCHGBO300.jpg?v=1630589717"},{"product_id":"moroccanoil-blonde-perfecting-purple-shampoo-6-7oz-200ml","title":"Moroccanoil Blonde Perfecting Purple Shampoo, 6.7oz \/ 200ml","description":"\u003cp\u003e\u003cstrong\u003eABOUT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBanish brassiness in blonde, lightened (including brunette), and even grey hair with this sulfate-free purple shampoo, featuring deep violet pigments to counteract unwanted yellow and orange tones. The gentle cleansing, tone-correcting formula is specially designed to maintain cool tones in between salon appointments while enhancing color depth and dimension. ArganID™ technology helps repair hair from the inside out while sealing the cuticle to impart brilliant shine. Color-safe. Sulfate, phosphate, and paraben-free.\u003c\/p\u003e\n\u003cp\u003eAfter only 1 use:\u003c\/p\u003e\n\u003cp\u003e91% said that Moroccanoil Blonde Perfecting Purple Shampoo refreshes dull highlights*\u003c\/p\u003e\n\u003cp\u003e92% said brassiness was toned down on blonde or grey hair*\u003c\/p\u003e\n\u003cp\u003e*In an independent study on consumers ages 18–65, after 1 application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMassage through wet hair and scalp. Leave on for 3–5 minutes. Rinse well. Follow with your favorite Moroccanoil Conditioner.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINSTRUCTIONS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003eAQUA\/WATER\/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, COCAMIDOPROPYLAMINE OXIDE, PARFUM\/FRAGRANCE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ARGANIA SPINOSA (ARGAN) KERNEL OIL, PEG-40 HYDROGENATED CASTOR OIL, ACRYLATES COPOLYMER, PEG-150 DISTEARATE, GLYCOL STEARATE, HYDROXYACETOPHENONE, ALGIN, GLYCERIN, CHITOSAN, TRIDECETH-9, C12-13 PARETH-9, C11-15 PARETH-7, C12-16 PARETH-9, SILICA DIMETHYL SILYLATE, ISOPROPYL ALCOHOL, TRIDECETH-12, CITRIC ACID, COCONUT ACID, COCAMIDOPROPYL DIMETHYLAMINE, CAPRYLYL GLYCOL, CETRIMONIUM CHLORIDE, SODIUM GLYCOLATE, CI 60730 (EXT. VIOLET NO. 2), TRIMETHYLSILOXYAMODIMETHICONE, CAPRYLIC\/CAPRIC TRIGLYCERIDE, PHENOXYETHANOL, CHLORPHENESIN, POTASSIUM SORBATE, SODIUM BENZOATE, ALPHA-ISOMETHYL IONONE, LINALOOL. MOPPS02\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eDisclaimer: Ingredients listed may vary slightly from products received. Before use, refer to packaging for most up-to-date in ingredient information and any warnings or instructions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOUNTRY OF ORIGIN:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eISRAEL\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Moroccanoil","offers":[{"title":"1L","offer_id":44785384980630,"sku":"","price":83.2,"currency_code":"CAD","in_stock":true},{"title":"200ML","offer_id":44785384947862,"sku":"","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/files\/MORPurpleSHP1L_1.png?v=1768672126"},{"product_id":"olaplex-no-4p-blonde-enhancing-shampoo","title":"Olaplex No.4p Blonde Enhancing Toning Shampoo","description":"\u003cp\u003e\u003cstrong\u003eABOUT: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur best-selling shampoo, is now formulated to celebrate the beauty of blonde. Olaplex 4P is the newest bond maintenance shampoo deposits just the right amount of purple to tone down the brassiness of any blonde. Whether your blonde comes naturally or from your stylist, root to tip or balayage, even if you're proudly grey, Olaplex purple shampoo will help keep your color cool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"tab-content panel show\" id=\"tab4\" itemprop=\"features\"\u003e\n\u003cul\u003e\n\u003cli\u003eRepairs, hydrates \u0026amp; brightens\u003c\/li\u003e\n\u003cli\u003eNeutralizes unwanted yellow tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair.\u003c\/li\u003e\n\u003cli\u003eLather fully and let process 1-3 minutes. For more intense toning, leave on hair up to 5 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003cli\u003eFollow up with \u003ca title=\"Olaplex No.5 Bond Maintenance Conditioner\" href=\"https:\/\/easternbeautysupply.com\/collections\/olapex\/products\/olaplex-no-5-bond-intense-conditioner-250ml\"\u003eNo.5 Bond Maintenance™ Conditioner\u003c\/a\u003e for everyday moisture or \u003ca href=\"https:\/\/easternbeautysupply.com\/collections\/olapex\/products\/ola-no-8-bond-intense-moisture-mask-100ml\" title=\"Olaplex No.8 Bond Intense Moisture Mask\"\u003eNo.8 Bond Intense Moisture Mask\u003c\/a\u003e for extra hydration.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended Tip\u003c\/strong\u003e: Pre-wash with \u003ca href=\"https:\/\/easternbeautysupply.com\/collections\/olapex\/products\/olaplex-no-4-bond-maintenance-shampoo-250ml\" title=\"Olaplex No.4 Bond Maintenance Shampoo\"\u003eNo.4 Bond Maintenance™ Shampoo\u003c\/a\u003e to remove product buildup.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"tab-content panel show\" id=\"tab5\" itemprop=\"ingredients\"\u003eWater (Aqua\/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)\u003c\/div\u003e","brand":"Olaplex","offers":[{"title":"250ML \/ 8.5OZ","offer_id":45909851046038,"sku":null,"price":46.0,"currency_code":"CAD","in_stock":true},{"title":"1L \/ 33.8OZ","offer_id":45909851078806,"sku":null,"price":124.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/products\/OLA4P.webp?v=1775010314"},{"product_id":"unite-blonda-toning-shampoo","title":"Unite Blonda Toning Shampoo","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eABOUT:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eBrighten up brassy blonde in 60 seconds with BLONDA Toning Violet Shampoo, a specially formulated purple shampoo designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gently cleanses, purifies, and neutralizes unwanted brassy tones. The best part is it lasts through several shampoos, especially if you pair it with our BLONDA Daily Shampoo.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e• Weekly use to tone blonde, gray and highlighted hair\u003cbr data-mce-fragment=\"1\"\u003e• Reduces brassy tones in 60 seconds\u003cbr data-mce-fragment=\"1\"\u003e• Gently cleanses and protects hair\u003cbr data-mce-fragment=\"1\"\u003e• Safe for extensions \u0026amp; color-treated hair\u003cbr data-mce-fragment=\"1\"\u003e• Paraben free + vegan\u003cbr data-mce-fragment=\"1\"\u003e• Cool concord scent\u003cstrong data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Cruelty Free\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0452\/8485\/1868\/files\/cruelty_free_logo_100x100.jpg?v=1627077837\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0452\/8485\/1868\/files\/cruelty_free_logo_100x100.jpg?v=1627077837\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDIRECTIONS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWet hair, apply BLONDA Toning Violet Shampoo and lather. Leave on for 1 minute (do not exceed) and rinse thoroughly. Finish with BLONDA Daily Conditioner or BLONDA Fix, and your favorite UNITE styling and finishing products.\u003c\/p\u003e","brand":"Unite","offers":[{"title":"236ml \/ 8oz","offer_id":40804501618838,"sku":"","price":45.9,"currency_code":"CAD","in_stock":true},{"title":"1L \/ 33.8oz","offer_id":40804511219862,"sku":"","price":99.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/products\/UNIBLNTON8.jpg?v=1775010906"},{"product_id":"oligo-blue-shampoo","title":"Oligo Blacklight Blue Shampoo, 250ml \/ 8.5oz","description":"\u003cp\u003e\u003cstrong\u003eABOUT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBlacklight’s Blue Shampoo, formulated for highlighted, bleached, white and natural blonde hair, eliminates brassiness and refreshes faded highlights leaving hair looking cleaner and brighter. Its unique formula, enriched with 11 amino acids and argan oil, moisturizes, strengthens hair structure and repairs surface damage while increasing shine and colour retention. Sulfate, salt and paraben free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eApply to damp hair. Lather evenly and rinse. Repeat application, leave for 2 to 5 minutes and rinse. Follow with Blacklight’s Blue Conditioner. Use once a week or whenever brassiness re-appears.\u003c\/p\u003e","brand":"Oligo","offers":[{"title":"Default Title","offer_id":41137656103062,"sku":"","price":31.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/products\/OLIBlueSHP250.jpg?v=1637820322"},{"product_id":"goldwell-dualsenses-blondes-highlights-shampoo","title":"Goldwell Dualsenses Blondes \u0026 Highlights Shampoo","description":"\u003cp\u003e\u003cstrong\u003eABOUT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBrings out color luminosity and neutralizes unwanted yellow tones for blonde color reflections.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly brings out color luminosity and neutralizes unwanted yellow tones for blonde color reflections\u003c\/li\u003e\n\u003cli\u003eAs gentle as water, the unique fade-stop formula minimizes color fading with every use\u003c\/li\u003e\n\u003cli\u003eProducts for in-salon and at home\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHAIR TYPE:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBlonde and highlighted hair\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWork through wet hair. Lather and rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDescription Reviews Directions Ingredients Water, Sodium Laureth Sulfate, Sodium Lautoyl Sacrcosinate, Cocamidopropyl, Cocamidopropyl Hydroxysultane, Glycol Distearate, Sodium Lauroyl Glutamate, Sodium PCA, Glycoproteins, Glyceryl Laurate, Prunus Insitia Seed Oil, Disodium Distyrylbiphenyl Disulfonate, Palmitamidopropyltrimonium Chlorider, Propylene Glycol, Cocamide MEA, Glyoxylic Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Ethylhexyl Methoxycinnamate, Tetrasodium Glutamate Diacetate, Silicone, Quaternium-22, Pantenol, Glycerin, PPG-3 Myristyl Ether, Octyldodceyl PCA, Salix Nigra (Willow) Bark Extract, Citric Acid, Sodium Chloride, Sodium Hydroxide, Sodium Benzoate, Benzoic Acid, Fragrance, Ext. Violet 2\/ C.l. 60730, HC Blue No. 11\u003c\/span\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"300ml \/ 10.1oz","offer_id":42465439940758,"sku":"","price":26.0,"currency_code":"CAD","in_stock":true},{"title":"1L \/ 33.8oz","offer_id":42465439973526,"sku":"","price":37.05,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/products\/GWBHSHP1L.jpg?v=1768628213"},{"product_id":"strength-cure-blonde-shampoo","title":"Pureology Strength Cure Blonde Shampoo","description":"\u003cp\u003e\u003cstrong\u003eABOUT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eStay California cool with this blue-based purple formula that tones down yellows and oranges in blonde and lightened hair. Made from the same formula as our Strength Cure system, not only does it keep your color pure, but also fortifies and repairs damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eCool down.\u003cbr\u003eApply a dime-sized amount to wet hair at the scalp.\u003cbr\u003eUse your fingers to emulsify a rich lather and work down to the ends,\u003cbr\u003eCovering every inch where brassiness may reside.\u003cbr\u003eRinse.\u003cbr\u003eFor extra toning, leave on longer or repeat washing.\u003cbr\u003eTo achieve the most neutral toning and get extra strength,\u003cbr\u003eFollow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFRAGRANCE \/ INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe plant-based protein Keravis strengthens strands and prevents damage while the powerful antioxidant Astaxanthin helps heal and repair. Bright Purple Orchid not only provides natural violet toning properties, but also softens strands.\u003cbr\u003eAn intoxicating aroma of fruity Pear and soft, floral Rose is finished with just a touch of Sandalwood for a bespoke scent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml \/ 9oz","offer_id":42829067190422,"sku":"","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"1L \/ 33.8oz","offer_id":42829067223190,"sku":"","price":88.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/files\/PUCSCBSHP266.jpg?v=1698455047"},{"product_id":"pureology-strength-cure-blonde-shampoo-conditioner-duo","title":"Pureology Strength Cure Blonde Shampoo \u0026 Conditioner 266ml Duo","description":"\u003ch4\u003eABOUT:\u003c\/h4\u003e\n\u003cp class=\"c-product-main__subtitle\"\u003eDeep purple formulas that tone down brassiness and strengthen damaged hair. \u003cspan\u003eThese two purple formulas keep you California cool. For icy platinums to beachy blondes, enjoy the Santa Monica sun’s warmth on your skin – not on your hair. A shampoo and conditioner that not only removes brassiness from blonde and lightened hair, but also repairs and protects against further breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eBENEFITS:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eTones and neutralizes brassiness in blonde and lightened hair\u003c\/li\u003e\n\u003cli\u003eRepairs damage\u003c\/li\u003e\n\u003cli\u003eGives hair strength and softness\u003c\/li\u003e\n\u003cli\u003eHelps prevent future damage\u003c\/li\u003e\n\u003cli\u003eZeroSulfate®, 100% Vegan Formula\u003c\/li\u003e\n\u003cli\u003eColor protection from patented Antifade Complex®\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHOW TO USE:\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eCool down.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eApply a dime-sized amount to wet hair at the scalp.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUse your fingers to emulsify a rich lather and work down to the ends,\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCovering every inch where brassiness may reside.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRinse.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFor extra toning, leave on longer or repeat washing.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTo achieve the most neutral toning and get extra strength,\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFollow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eFRAGRANCES \u0026amp; INGREDIENTS:\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eThe plant-based protein Keravis strengthens strands and prevents damage while the powerful antioxidant Astaxanthin helps heal and repair. Bright Purple Orchid not only provides natural violet toning properties, but also softens strands.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAn intoxicating aroma of fruity Pear and soft, floral Rose is finished with just a touch of Sandalwood for a bespoke scent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eSTRENGTH CURE BLONDE SHAMPOO\u003c\/b\u003e:\u003cbr\u003eAQUA \/ WATER \/ EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM \/ FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 \/ ACID VIOLET 43, ACRYLATES\/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL \/ OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC\/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSTRENGTH CURE BLONDE CONDITIONER\u003c\/b\u003e:\u003cbr\u003eAQUA \/ WATER \/ EAU, CETEARYL ALCOHOL, TAURINE, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, PARFUM \/ FRAGRANCE, GLYCERIN, CI 60730 \/ ACID VIOLET 43, BENZOIC ACID, TRIDECETH-6, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL \/ OLIVE FRUIT OIL, CAMELINA SATIVA SEED OIL, POLY(LINSEED OIL), BUTYLENE GLYCOL, ARGININE, POTASSIUM HYDROXIDE, CETRIMONIUM CHLORIDE, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, 2-OLEAMIDO-1,3-OCTADECANEDIOL, BENZOPHENONE-4, ORCHIS MASCULA EXTRACT, HAEMATOCOCCUS PLUVIALIS EXTRACT, CAPRYLIC\/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE\u003c\/span\u003e\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":45051157774486,"sku":"","price":90.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/files\/PureologyStrengthCureblondeRetailDuo.jpg?v=1781386698"},{"product_id":"redken-color-extend-blondage-shampoo-10-1oz-300ml","title":"Redken Color Extend Blondage Shampoo","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eABOUT:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003eA highly-concentrated purple pigment to tackle brassy hair and leave for a shiny bright finish!\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eUse as a complete system with Color Extend Blondage Conditioner. Wearing suitable gloves, apply to wet hair, lather and rinse well. Repeat if necessary. For maximum benefits, leave second lather on 3-5 minutes. Rinse. Follow with Color Extend Blondage Conditioner.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eINGREDIENTS:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER, SODIUM LAURETH SULFATE, COCO- BETAINE, GLYCOL DISTEARATE, COCAMIDE MIPA, SODIUM LAURYL SULFATE, PARFUM \/ FRAGRANCE, AMODIMETHICONE, SODIUM CHLORIDE, SODIUM BENZOATE, POLYQUATERNIUM-7, POLYQUATERNIUM-10, PEG-40 HYDROGENATED CASTOR OIL, CI 60730 \/ ACID VIOLET 43, SALICYLIC ACID, CARBOMER, BHT, TRIDECETH-6, LINALOOL, ARGININE, GLUTAMIC ACID, SERINE,HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, CETRIMONIUM CHLORIDE, COUMARIN, SODIUM ACETATE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, SODIUM HYDROXIDE, CITRIC ACID\u003c\/p\u003e","brand":"Redken","offers":[{"title":"33.8oz.1L","offer_id":45205198209174,"sku":null,"price":67.99,"currency_code":"CAD","in_stock":true},{"title":"10.1oz\/300ml","offer_id":45205198241942,"sku":null,"price":31.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/files\/image_2025-07-15_141147280.png?v=1768182640"},{"product_id":"pureology-strength-cure-blonde-shampoo-conditioner-litre-duo","title":"Pureology Strength Cure Blonde Shampoo \u0026 Conditioner Litre Duo","description":"\u003ch4\u003eABOUT:\u003c\/h4\u003e\n\u003cp class=\"c-product-main__subtitle\"\u003eDeep purple formulas that tone down brassiness and strengthen damaged hair. \u003cspan\u003eThese two purple formulas keep you California cool. For icy platinums to beachy blondes, enjoy the Santa Monica sun’s warmth on your skin – not on your hair. A shampoo and conditioner that not only removes brassiness from blonde and lightened hair, but also repairs and protects against further breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eBENEFITS:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eTones and neutralizes brassiness in blonde and lightened hair\u003c\/li\u003e\n\u003cli\u003eRepairs damage\u003c\/li\u003e\n\u003cli\u003eGives hair strength and softness\u003c\/li\u003e\n\u003cli\u003eHelps prevent future damage\u003c\/li\u003e\n\u003cli\u003eZeroSulfate®, 100% Vegan Formula\u003c\/li\u003e\n\u003cli\u003eColor protection from patented Antifade Complex®\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHOW TO USE:\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eCool down.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eApply a dime-sized amount to wet hair at the scalp.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUse your fingers to emulsify a rich lather and work down to the ends,\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCovering every inch where brassiness may reside.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRinse.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFor extra toning, leave on longer or repeat washing.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTo achieve the most neutral toning and get extra strength,\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFollow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eFRAGRANCES \u0026amp; INGREDIENTS:\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eThe plant-based protein Keravis strengthens strands and prevents damage while the powerful antioxidant Astaxanthin helps heal and repair. Bright Purple Orchid not only provides natural violet toning properties, but also softens strands.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAn intoxicating aroma of fruity Pear and soft, floral Rose is finished with just a touch of Sandalwood for a bespoke scent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eSTRENGTH CURE BLONDE SHAMPOO\u003c\/b\u003e:\u003cbr\u003eAQUA \/ WATER \/ EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM \/ FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 \/ ACID VIOLET 43, ACRYLATES\/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL \/ OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC\/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSTRENGTH CURE BLONDE CONDITIONER\u003c\/b\u003e:\u003cbr\u003eAQUA \/ WATER \/ EAU, CETEARYL ALCOHOL, TAURINE, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, PARFUM \/ FRAGRANCE, GLYCERIN, CI 60730 \/ ACID VIOLET 43, BENZOIC ACID, TRIDECETH-6, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL \/ OLIVE FRUIT OIL, CAMELINA SATIVA SEED OIL, POLY(LINSEED OIL), BUTYLENE GLYCOL, ARGININE, POTASSIUM HYDROXIDE, CETRIMONIUM CHLORIDE, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, 2-OLEAMIDO-1,3-OCTADECANEDIOL, BENZOPHENONE-4, ORCHIS MASCULA EXTRACT, HAEMATOCOCCUS PLUVIALIS EXTRACT, CAPRYLIC\/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE\u003c\/span\u003e\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46421751070870,"sku":null,"price":176.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/files\/Pureology-Strength-Cure-Blonde-Litre-Duo.webp?v=1781386885"},{"product_id":"designme-fab-me-blonde-fortifying-purple-shampoo-250ml-8-5oz","title":"DESIGNME Fab.Me blonde Fortifying Purple Shampoo, 250ML \/ 8.5OZ","description":"\u003cp\u003e\u003cstrong\u003eABOUT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA plumping \u0026amp; hydrating purple shampoo that neutralizes brass while restoring shine \u0026amp; elasticity to damaged strands. Featuring deep violet micro pigments, this salon-level, tone-correcting shampoo helps counteract brass and maintain cool tones between salon appointments. The hydrating formula cleanses without stripping or drying, enhancing shine, improving manageability, and strengthening delicate strands. Achieve brighter, more resilient hair from the inside out. Perfect for blonde, white, and grey hair tones, whether natural or enhanced.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"metafield-single_line_text_field-array\"\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eNeutralizes yellow \u0026amp; brassy tones\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003ePlumps \u0026amp; hydrates\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eStrengthens strands\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eRestores elasticity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eApply a quarter-sized amount of shampoo to wet hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eMassage gently from scalp to ends to activate lather.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eLeave on for 1-2 minutes, then rinse thoroughly. Follow with conditioner or hydrating mask.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eINGREDIENTS:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eWater\/Eau\/Aqua, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, PEG-4 Rapeseedamide, Glycerin, Sodium Chloride, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Propanediol, Glycol Distearate, Sodium Hyaluronate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Polyester-11, Polyquaternium-10, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Decyl Glucoside, Dicaprylyl Ether, Glyceryl Oleate, Dihepytl Succinate, Capryloyl Glycerin\/Sebacic Acid Copolymer, Chlorphenesin, Fragrance\/Parfum, Sodium Benzotriazolyl Butylphenol Sulfonate, Hydrolyzed Vegetable Protein PG-Propyl Silantriol, Hydrolyzed Quinoa, Hydrolyzed Vegetable Protein, Zingiber Officinale (Ginger) Root Extract, Bambusa Arundinacea (Bamboo) Stem Extract, Gnaphallium, Leontopodium (Edelweiss) Flower Extract, Leuconostoc\/Radish Root Ferment Filtrate, Phenoxyethanol, Citric Acid, CI60730, Tocopherol, Soybean Oil, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Benzoic Acid, Sodium Metabisulfate, Benzyl Benzoate, Citronellol, Geraniol, Limonene, Linalool\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAt DESIGNME, high-quality formulas and regulatory compliance are always our priority. As we continue to innovate and adapt to evolving global standards, ingredient lists may occasionally be updated. For the most accurate and up-to-date information, please refer to the ingredient list on your product packaging.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"DESIGNME","offers":[{"title":"Default Title","offer_id":46552719163542,"sku":null,"price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/files\/DMFMPurpleSHP.png?v=1788662740"},{"product_id":"alcove-violet-toning-shampoo","title":"Alcove Violet Toning Shampoo","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBrassiness? Not on our watch!\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe Alcôve Violet Shampoo is a toning purple shampoo designed to neutralize yellow and brassy tones in blonde, highlighted, platinum, grey, and color-treated hair — keeping your colour looking fresh, cool, and salon-perfect between appointments. No more yellow. Just bright, beautiful, tone-on-point hair.\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eKEY FEATURES \u0026amp; BENEFITS:\u003c\/h4\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNeutralizes yellow and brassy tones instantly\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMaintains cool, ash, and platinum tones\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eGently cleanses without stripping colour\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHydrates and nourishes colour-treated hair\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSulfate-free formula — safe for regular use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWorks on blonde, highlighted, platinum, grey, and white hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003e1. Apply the Violet Shampoo on wet Hair\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e2. Gently massage the scalp to emulsify and activate the lather.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e3. Massage into roots for 1-2 minutes to remove build-up, then rinse.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e4. Follow with the Violet Conditioner.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e5. Do not use this product consecutively, use only when yellow tones or brassiness reappear.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e6. Do not apply on platinum blonde hair. Use caution if applying on porous pre-lightened hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"300ml\/ 10oz","offer_id":46567404798102,"sku":null,"price":18.0,"currency_code":"CAD","in_stock":true},{"title":"950ml\/ 32oz","offer_id":46567404830870,"sku":null,"price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/files\/violet-shampoo-alcove-hair-blonde-hair.webp?v=1789868865"}],"url":"https:\/\/easternbeautysupply.com\/collections\/toning.oembed?page=2","provider":"Eastern Beauty Supply","version":"1.0","type":"link"}