{"product_id":"alcove-hydrating-shampoo","title":"Alcove Hydrating Shampoo","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThe Alcôve Hydrating Shampoo is a professional-grade sulfate-free cleanser originally developed for salon use and now available directly to consumers. Its lightweight formula is built around nourishing actives that penetrate each strand from root to tip — restoring moisture balance, strengthening the hair fiber, and enhancing natural texture without residue or buildup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUnlike harsh shampoos that strip natural oils, the Alcôve Hydrating Shampoo gently removes impurities while actively conditioning each strand, leaving hair revitalized, shiny, and frizz-free after every wash. It works beautifully on straight, wavy (2A–2C), curly (3A–3C), and coily (4A–4C) hair types and is safe for daily use.\u003c\/p\u003e\n\u003cp\u003eFor best results, pair with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAlcôve Hydrating Conditioner\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eRestructuring Mask\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eas part of a complete hydrating routine — available together in the Alcôve Hydrating Bundle.\u003c\/p\u003e\n\u003cp\u003eAlcôve is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eCanadian professional hair care brand\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003etrusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.\u003c\/p\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e✔ Dry or dehydrated hair\u003cbr\u003e✔ Brittle or breakage-prone hair\u003cbr\u003e✔ Frizzy or hard-to-manage hair\u003cbr\u003e✔ Wavy, curly, or coily hair (2A–4C)\u003cbr\u003e✔ Color-treated or chemically processed hair\u003cbr\u003e✔ Fine to thick hair — all textures welcome\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eKEY FEATURES \u0026amp; BENEFITS:\u003c\/h4\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDeeply nourishes and hydrates dry, dehydrated hair\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSulfate-free gentle cleansing — safe for daily use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eControls frizz and reduces breakage\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLightweight, non-greasy formula\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eEnhances natural texture — works on straight, wavy, curly, and coily hair\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSafe for color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHOW TO USE:\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003e1. Apply the Hydrating Shampoo on wet Hair\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e2. Gently massage the scalp to emulsify and activate the lather.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e3. Massage into roots for 1-2 minutes to remove build-up, then rinse.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e4. Repeat these steps if necessary\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e5. Follow with the Hydrating Conditioner\u003c\/span\u003e\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"300ml\/ 10oz","offer_id":46567394148502,"sku":null,"price":18.0,"currency_code":"CAD","in_stock":true},{"title":"950ml\/ 32oz","offer_id":46567394181270,"sku":null,"price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/files\/Alcovehydrating-shampoo-dry-hair_2.webp?v=1789862619","url":"https:\/\/easternbeautysupply.com\/products\/alcove-hydrating-shampoo","provider":"Eastern Beauty Supply","version":"1.0","type":"link"}