{"product_id":"alcove-purple-toning-conditioner","title":"Alcove Purple Toning Conditioner","description":"\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBring your blonde back to life!\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Alcôve Violet Conditioner is a professional-grade purple toning conditioner originally developed for salon use and now available directly to consumers. Like the Violet Shampoo, its violet pigments work by neutralizing unwanted yellow and brassy tones using colour theory — but this one goes a step further by delivering deep nourishment and hydration to colour-treated hair at the same time.\u003c\/p\u003e\n\u003cp\u003eIts nourishing formula smooths the hair cuticle, reduces frizz, and boosts shine — leaving blonde, platinum, grey, and highlighted hair looking fresh, bright, and healthy rather than dry and dull. Use after the Violet Shampoo for a complete toning routine, or alternate with your regular conditioner depending on how much toning your hair needs.\u003c\/p\u003e\n\u003cp\u003eFor best results, leave on for 3–5 minutes before rinsing. Pair with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAlcôve Violet Shampoo\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor the complete blonde care routine.\u003c\/p\u003e\n\u003cp\u003eAlcôve is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eCanadian professional hair care brand\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003etrusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.\u003c\/p\u003e\n\u003ch4\u003eIDEAL FOR:\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003e✔ Blonde or highlighted hair turning brassy or yellow\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔ Platinum or ash blonde hair that needs toning and moisture\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔ Grey or white hair looking dull or yellow\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔ Dry or damaged colour-treated hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔ Anyone who wants to tone and nourish at the same time\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔ Anyone already using the Alcôve Violet Shampoo\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFEATURES \u0026amp; BENEFITS:\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNeutralizes yellow and brassy tones\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDeeply nourishes and hydrates colour-treated hair\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRestores cool, ash, and platinum tones\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eReduces frizz and boosts shine\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLightweight formula — no heaviness or residue\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSafe for blonde, highlighted, platinum, grey, and white hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHOW TO USE:\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1. After shampooing with our Violet Shampoo, gently squeeze out excess water.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e2. Take a small portion of the Violet Conditioner in your\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ehands.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e3. Distribute evenly from the mid-lengths to the ends. Detangle gently with a comb, brush, or your fingers.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e4. Leave on for 1-5 minutes and rinse.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e5. Do not use this product consecutively, use only when yellow tones or brassiness reappear.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e6. Do not apply on platinum blonde hair. Use caution if applying on porous pre-lightened hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alcove","offers":[{"title":"300ml\/ 10oz","offer_id":46567418658966,"sku":null,"price":18.0,"currency_code":"CAD","in_stock":true},{"title":"950ml\/ 32oz","offer_id":46567418691734,"sku":null,"price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/files\/violet-conditioner-alcove-hair-blonde.webp?v=1789869420","url":"https:\/\/easternbeautysupply.com\/products\/alcove-purple-toning-conditioner","provider":"Eastern Beauty Supply","version":"1.0","type":"link"}