{"product_id":"alcove-violet-toning-shampoo","title":"Alcove Violet Toning Shampoo","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBrassiness? Not on our watch!\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe Alcôve Violet Shampoo is a toning purple shampoo designed to neutralize yellow and brassy tones in blonde, highlighted, platinum, grey, and color-treated hair — keeping your colour looking fresh, cool, and salon-perfect between appointments. No more yellow. Just bright, beautiful, tone-on-point hair.\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eKEY FEATURES \u0026amp; BENEFITS:\u003c\/h4\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNeutralizes yellow and brassy tones instantly\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMaintains cool, ash, and platinum tones\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eGently cleanses without stripping colour\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHydrates and nourishes colour-treated hair\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSulfate-free formula — safe for regular use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWorks on blonde, highlighted, platinum, grey, and white hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003e1. Apply the Violet Shampoo on wet Hair\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e2. Gently massage the scalp to emulsify and activate the lather.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e3. Massage into roots for 1-2 minutes to remove build-up, then rinse.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e4. Follow with the Violet Conditioner.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e5. Do not use this product consecutively, use only when yellow tones or brassiness reappear.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e6. Do not apply on platinum blonde hair. Use caution if applying on porous pre-lightened hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"300ml\/ 10oz","offer_id":46567404798102,"sku":null,"price":18.0,"currency_code":"CAD","in_stock":true},{"title":"950ml\/ 32oz","offer_id":46567404830870,"sku":null,"price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/9786\/9974\/files\/violet-shampoo-alcove-hair-blonde-hair.webp?v=1789868865","url":"https:\/\/easternbeautysupply.com\/products\/alcove-violet-toning-shampoo","provider":"Eastern Beauty Supply","version":"1.0","type":"link"}