This page is an informational shade swatch guide—it is not an item for sale. Joico Color Intensity direct dyes deposit vivid, intermixable pigments without developer. Select a product link below to purchase individual shades.
Color Intensity Product Directory
Permanent Oxidative Colour Charts
Application & Performance Facts
No Developer Required: Color Intensity is a ready-to-use semi-permanent direct dye. Never mix with developer, hydrogen peroxide, or permanent hair colour. For maximum vibrancy, apply directly from the tube to clean, dry, pre-lightened hair (Level 9 or 10 recommended for pastels, neons, and metallics).
Processing & Dilution: Process for 20 minutes without heat. To soften shades into custom pastel tones, mix any shade with Color Intensity Clear. Formulated with Kukui nut oil and Quadramine bond complexes for high-gloss condition.
Fulfillment: Genuine salon inventory ships across Canada with free shipping on orders over $59.
