Buy Joico Color Intensity in Canada
Joico Color Intensity is the semi-permanent direct-dye line stylists reach for when a client wants true vivid colour — magenta, cobalt, amethyst purple, mermaid blue, hot pink — without committing to permanent dye. Eastern Beauty Supply stocks the authentic K-Pak Color Intensity range, the Color Intensity Eraser for fast corrections, and the official shade swatch, all shipped from our Kingston, Ontario warehouse across Canada.
What makes Color Intensity different from permanent hair colour
Unlike Joico Lumishine or Vero K-PAK permanent colour, Color Intensity is a direct dye — the pigment deposits onto the hair shaft without a developer. That means:
- No mixing. Apply straight from the tube.
- No ammonia, no peroxide. Gentler on already-lightened hair.
- Lasts 20+ shampoos on properly pre-lightened hair, then fades softly.
- Fully intermixable. Blend any two shades to create custom tones.
The Color Intensity shade families
The line is organised by saturation level, marked PL:7, PL:8, PL:9, or PL:10 on each swatch (PL = pre-lightening level required for true colour payoff):
- PL:7 Bold core shades — Ruby Red, Red, Magenta, Amethyst Purple, Indigo, Sapphire Blue, Cobalt Blue
- PL:8 Jewel tones — Kelly Green, True Blue, Peacock Green, Mermaid Blue, Orchid, Pink, Hot Pink, Yellow
- PL:9 Brights — Limelight, Aqua Flow, Soft Pink, Light Purple, Titanium
- Love Aura pastels — Hot Kiss, Mauve Amour, Passion Berry, Peri-Wink, True Lav — softer, romantic versions of the core line
- Clear — dilute any shade for custom pastels
How to use Joico Color Intensity
- Pre-lighten to the PL number on the swatch (Level 9 minimum for most bolds; Level 10 for pastels and Love Aura).
- Tone any residual yellow with a purple shampoo before applying.
- Apply Color Intensity straight from the tube to dry hair (towel-dried also works).
- Process 20 minutes at room temperature — no heat needed.
- Rinse with cool water until water runs clear. Skip shampoo on day one.
For custom shades, mix any two Color Intensity tones in equal parts, or dilute with Clear to create pastel versions of any bold colour.
Color Intensity Eraser
The Color Intensity Eraser removes direct dyes and semi-permanent colour in a single 5-minute step — no bleach, no ammonia, no peroxide. Use between colour services, to correct a wrong tone, or to fast-track a refresh. One 43g packet treats most mid-length applications.
FAQ
Do I need developer with Joico Color Intensity?
No. Color Intensity is a direct dye — it applies straight from the tube with no developer, peroxide, or ammonia.
Does Color Intensity work on dark hair?
The bold shades require pre-lightening to Level 7 minimum; pastels and Love Aura need Level 9–10. On unlit dark hair, you'll only get a subtle sheen at best.
How long does Joico Color Intensity last?
20+ shampoos on properly pre-lightened hair, with gradual soft fading. Cool washes and sulphate-free shampoo extend wear.
Can I mix Color Intensity shades?
Yes — the line is fully intermixable. Combine any two shades in equal parts, or mix with Clear to create custom pastels.
What's the difference between Color Intensity and Color Intensity Love Aura?
Love Aura is the pastel/romantic capsule within Color Intensity — same formula, softer pre-mixed tones (Hot Kiss, Mauve Amour, Passion Berry, Peri-Wink, True Lav). Apply identically.
How do I remove Joico Color Intensity?
Use the Color Intensity Eraser — a 5-minute, peroxide-free remover designed specifically for this line. Available above.
Is this authentic Joico, sold in Canada?
Yes. Eastern Beauty Supply is an authorised Canadian retailer of authentic Joico Color Intensity.
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