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Collection: TONING SHAMPOO

Toning shampoo's are highly-pigmented washes that counteract and neutralize underlying warm tones. Pigmented washes are typically deep 'purple' which counteract brassy yellow tones. Softer 'blue' washes are also available to offset brassy orange tones.

12 products
  • Pureology Strength Cure Blonde Shampoo
    Pureology Strength Cure Blonde Shampoo 266ml
    Regular price
    from $46.55
    Sale price
    from $46.55
    Regular price
    $49.00
    Unit price
    per 
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  • Goldwell Dualsenses Blondes & Highlights Shampoo
    Regular price
    from $18.29
    Sale price
    from $18.29
    Regular price
    $19.25
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    per 
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  • Oligo Blacklight Blue Shampoo, 250ml / 8.5oz
    Regular price
    $24.70
    Sale price
    $24.70
    Regular price
    $26.00
    Unit price
    per 
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  • Unite Blonda Toning Shampoo
    Unite Blonda Toning Shampoo
    Regular price
    from $34.00
    Sale price
    from $34.00
    Regular price
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    per 
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  • Olaplex No.4p Blonde Enhancing Toning Shampoo, 250ml / 8.5oz
    Olaplex 4P Blonde Enhancing Shampoo
    Regular price
    $38.95
    Sale price
    $38.95
    Regular price
    $41.00
    Unit price
    per 
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  • Moroccanoil Blonde Perfecting Purple Shampoo, 6.7oz / 200ml
    Moroccan Blonde Perfecting Purple Shampoo
    Regular price
    $32.00
    Sale price
    $32.00
    Regular price
    Unit price
    per 
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  • Schwarzkopf Goodbye Orange Shampoo
    Schwarzkopf Goodbye Orange
    Regular price
    from $21.85
    Sale price
    from $21.85
    Regular price
    $23.00
    Unit price
    per 
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  • Oligo Blacklight Anti-Yellow Violet Shampoo, 250ml / 8.5oz
    Regular price
    $24.70
    Sale price
    $24.70
    Regular price
    $26.00
    Unit price
    per 
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  • Schwarzkopf BC Color Freeze Silver Shampoo pH 4.5
    Schwarzkopf Colour Freeze Silver Shampoo 250ml
    Regular price
    from $19.95
    Sale price
    from $19.95
    Regular price
    $21.00
    Unit price
    per 
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  • AG Sterling Silver Toning Shampoo
    AG Sterling Silver Toning Shampoo 296ml
    Regular price
    from $20.80
    Sale price
    from $20.80
    Regular price
    $26.00
    Unit price
    per 
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  • Schwarzkopf Goodbye Yellow Shampoo
    Schwarzkopf Goodbye Yellow Neutralizing Wash 300ml 10.1oz
    Regular price
    from $21.85
    Sale price
    from $21.85
    Regular price
    $23.00
    Unit price
    per 
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  • Clairol Shimmer Lights Shampoo, Blonde & Silver
    Clairol Shimmer Lights Shampoo, Blonde & Silver 473ml 16oz
    Regular price
    from $13.88
    Sale price
    from $13.88
    Regular price
    $18.50
    Unit price
    per 
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