The Joico Science - Quadramine Complex & SmartRelease
Two technologies anchor the Joico retail range. Quadramine Complex is a four-step protein blend that penetrates the cortex of chemically damaged hair to rebuild internal structure, the engine behind the K-PAK reconstructor and the wider K-PAK family. SmartRelease Technology is a liposome delivery system that holds rosehip oil, arginine and keratin inside the cuticle and releases them over multiple washes, the engine behind Defy Damage. Together they explain why Joico K-PAK and Defy Damage are the go-to salon brands for clients who lift, bleach, balayage or use heat tools every day.
Joico Range Comparison - Which Line Is For Me?
LineBest forHero technologyWash routineK-PAKChemically damaged, bleached, broken hairQuadramine ComplexShampoo + Conditioner + Reconstructor weeklyK-PAK Color TherapyColour-treated hair needing colour-fade protectionQuadramine + Multispectrum DefenseShampoo + Conditioner + Lustre LockDefy DamageDaily bond protection before and after heat or chemical serviceKBOND20 + SmartReleaseShampoo + Conditioner + KBOND20 weeklyBlonde LifeLifted, bleached or highlighted blondesBrightening + Violet pigmentsBrightening Shampoo + Violet ConditionerMoisture RecoveryThick, dry, coarse hair that drinks moistureJojoba + sea kelp + sheaShampoo + Conditioner + Treatment BalmHydrasplashFine to medium hair needing weightless hydrationHyaluronic + sea kelpShampoo + Conditioner + Leave-InJoiFullFine, flat hair needing volume and liftBodifying polymersShampoo + Conditioner + Volumizing StylerCurls Like UsWavy, curly and coily hairCurl-defining proteins + glycerinCreme, Gelee or Hydrating FoamYouthLock by CollagenAnti-frizz, anti-aging hair smoothingCollagen + biotinShampoo + Conditioner + Collagen MaskLumishineProfessional in-salon permanent and demi colourChromaLight Optical pigmentsMix with Lumishine Developer or Lumi10 Accelerator
Shop Joico by Sub-Line
K-PAK (Reconstructor)
The salon-standard repair line for chemically damaged hair. Includes K-PAK Shampoo, Reconstructing Conditioner, Reconstructor Treatment, the 4-Step Home Care Kit, and the K-PAK Litre Duo for high-use households or salon backbar.
K-PAK Color Therapy
Built for colour-treated clients. Includes Color Therapy Shampoo and Conditioner, the Lustre Lock Glossing Oil, Lustre Lock Treatment, Multi-Perfector Daily Shine + Protect spray, plus Litre Duo and the Color Therapy Collection Bundle.
Defy Damage (KBOND20 Bond Protector)
Daily bond protection inspired by professional bond-builder chemistry. KBOND20 is the weekly leave-in treatment that targets the disulfide bonds broken by lift and heat. The Protective Shampoo and Conditioner extend protection through every wash. Available as a 300ml/250ml Duo and a Litre Duo.
Blonde Life
For lifted blondes - Brightening Shampoo and Brightening Bundle for vibrancy; Blonde Life lighteners (Creme Lightener 9+, Powder Lightener 9+, SilverLight Charcoal, Freeplay Clay) for in-salon lift; plus the Brightening Shampoo + Conditioner Litre Duo.
Moisture Recovery
For thick, dry, frizz-prone or coarse hair. Includes Moisture Recovery Shampoo, Conditioner, Treatment Balm, the Trio Bundle and the Litre Duo. Pairs with the Heat Hero for THICK hair before blow-dry.
Hydrasplash (Hydrating)
Lightweight hydration for fine to medium hair. Includes Hydrasplash Shampoo, Conditioner, Replenishing Leave-In, the HydraSplash Duo, HydraSplash Bundle and the Litre Duo.
JoiFull (Volume)
The volume system for fine, flat hair. Includes JoiFull Volumizing Shampoo, Conditioner, the Volumizing Styler, the 300ml Duo, the Litre Duo and the JoiFull Volumizing Trio.
Curls Like Us
For wavy, curly and coily textures. Curl Confidence Defining Creme for medium hold definition, Define & Seal Curl Defining Gelee for shine and frizz control, and Smooth & Bounce Curl Hydrating Foam for soft, weightless curl.
YouthLock by Collagen
Anti-aging smoothing range with collagen and biotin. Includes the YouthLock Shampoo, Conditioner and the Collagen Treatment Mask. Pairs with Lumishine YouthLock permanent colour shades for full-service youth-restoring colour.
Heat Hero, Hold Hero & Styling Finishers
Heat Hero for FINE/Medium Hair, Zero Heat for THICK Hair, Heat Hero Glossing Thermal Protector, Humidity Blocker+, Hold Hero High-Hold Finishing Spray, Dream Blowout Glass 72-Hour Frizz Fighter, Dream Blowout Thermal Creme. Plus the texturizing finishers: Beach Shake, Body Shake, Hair Shake liquid-to-powder, Weekend Hair Dry Shampoo, Power Spray, Flip Turn Volumizing, JoiFix Firm, JoiMist Firm and Medium, JoiGel Medium 04 and Firm 08, JoiWhip 07 Foam, PowerWhip 09 Foam.
Lumishine Professional Colour
Joico's flagship permanent and demi-permanent colour line. Carried at EBS: full Natural series (1N-10N), Natural Ash (3NA-9NA), Natural Gold (4NG-10NG), Natural Copper (5NC-9NC), Natural Red Gold (5NRG-10NRG), Natural Violet (1VV-10NV), Natural Warm Beige (5NWB-10NWB), Red Red Copper (5RRC-7RRC), High Lift shades (XLA, XLN, XLB, XLAA), plus the YouthLock anti-aging Natural (2NN-10NN) and Natural Ash (3NNA-9NNA) shades. Mixed with Lumishine Creme Developer (5, 10, 20, 30, 40 Volume) or the Lumi10 22-Volume Accelerator for the 10-minute permanent service. Reference tools in stock: Lumishine Colour Swatch, Colour Wheel and Grey Coverage Chart.
Sundries & Tools
Joico Color Intensity Eraser (lifts deposit semi-permanent colour without ammonia), Joico/Framar Big Daddy Tint Brush, Joico Alligator Sectioning Clip, and YouthLock and Lumishine reference charts.
How to Use Joico K-PAK and Defy Damage Together
- Pre-service: If you are about to lighten, apply Defy Damage Pro Series 1 in salon (stylist step), then proceed with the lift.
- Wash week 1 after service: K-PAK Shampoo + K-PAK Reconstructor Treatment (15 minutes under heat).
- Daily wash: Defy Damage Protective Shampoo + Conditioner.
- Weekly: KBOND20 leave-in - apply to damp clean hair, leave 5 minutes, rinse.
- Before heat: Heat Hero Glossing Thermal Protector or Dream Blowout Thermal Creme.
- Finish: Hold Hero, JoiMist or Humidity Blocker+ to lock the style.
Joico vs Other Salon Brands
Versus Olaplex: Joico KBOND20 and the K-PAK Reconstructor cover the same in-salon and home-care repair workflow as Olaplex No. 0/3 with broader shampoo and conditioner support. Versus Redken Acidic Bonding: Joico Defy Damage focuses on SmartRelease over-time delivery rather than acidic pH. Versus Pureology: Joico has wider lift and bleach support thanks to Blonde Life, Freeplay and SilverLight lighteners.
Frequently Asked Questions
1. Is Joico cruelty-free?
Joico does not test its finished products or ingredients on animals and is certified by Leaping Bunny.
2. Are Joico shampoos sulfate-free?
The K-PAK Color Therapy, Defy Damage, Hydrasplash, Moisture Recovery, Blonde Life Brightening, Curls Like Us and YouthLock shampoos are sulfate-free. The classic K-PAK Shampoo is a clarifying repair shampoo and is not sulfate-free.
3. Is Joico vegan?
Many Joico formulas are vegan; some contain hydrolyzed keratin or collagen (YouthLock). Check the individual SKU page for the formula breakdown.
4. Where is Joico made?
Joico is owned by Henkel and is formulated and manufactured under Henkel's professional division.
5. Is Joico colour-safe?
Yes. The Color Therapy, Defy Damage, Blonde Life and Hydrasplash lines are all formulated to be safe on colour-treated hair.
6. K-PAK vs Defy Damage - which one do I need?
K-PAK is the repair line for hair that is already chemically damaged. Defy Damage is the daily bond-protection line for hair that you want to protect before the next service or heat-style.
7. What is the difference between Hydrasplash and Moisture Recovery?
Hydrasplash is lightweight hydration for fine to medium hair. Moisture Recovery is rich, deep hydration for thick, coarse or very dry hair.
8. Can I use Joico KBOND20 with bleach in the bowl?
KBOND20 is the home-care leave-in treatment. The in-salon bleach booster from this family is Defy Damage Pro Series 1, used in the back bar.
9. How often should I use the K-PAK Reconstructor?
Once a week on chemically damaged hair, applied to clean damp hair, left under heat for 5 to 15 minutes, then rinsed.
10. What is Lumi10?
Lumi10 is the Joico 22-Volume Accelerator that turns Lumishine permanent colour into a true 10-minute permanent colour service.
11. Does Joico Blonde Life Brightening Shampoo tone brass?
The Brightening Shampoo brightens and supports vibrancy. The Brightening Violet Conditioner is the toning step that neutralizes brass.
12. Where can I buy Joico in Canada?
Eastern Beauty Supply is an authorized Canadian Joico stockist with Canada-wide shipping.
Related collections
Permanent Cream Colour, Hair Lighteners, Bond Builders, Sulfate-Free Shampoo, Colour-Safe Shampoo, Heat Protectants, Hair Masks, Toning Shampoo and Conditioner, Curly Hair Care, Volumizing Shampoo.
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