IT'S A 10

It's a 10 Canada - Miracle Leave-In, Plus Keratin & Silk Express Haircare

It's a 10 is built around one cult-favourite formula - the Miracle Leave-In Product, a 10-in-1 spray that detangles, hydrates, smooths frizz, adds shine, seals split ends, prevents breakage, protects from heat, restores body, controls colour fade and supports manageability. The brand is cruelty-free and Leaping Bunny certified.

Eastern Beauty Supply carries both signature lines: the Miracle Originals (blue bottle) for everyday hydration, shine and breakage protection, and the Silk Express line (purple bottle) built for damaged, colour-treated, keratin-treated or chemically processed hair.

Best for:

  • Frizz, flyaways and second-day refresh
  • Post-colour, post-keratin and chemically processed hair recovery
  • Heat protection before blow-dry and iron styling
  • One leave-in that does the work of a full layering routine

Authorized Canadian It's a 10 retailer. Free expedited shipping over $59.

The 10 Miracles in One Bottle

The Miracle Leave-In Product earned its name because a single spray delivers 10 distinct benefits:

  1. Repairs dry, damaged hair
  2. Adds shine
  3. Smooths and controls frizz
  4. Seals and protects hair colour
  5. Detangles
  6. Prevents split ends
  7. Stops hair breakage
  8. Creates silkiness
  9. Adds body and bounce
  10. Enhances natural body and movement, with heat protection

Miracle (Original) vs Silk Express - Which Line Is For Me?

LineBottleBest forKey benefitMiracle (Original)BlueAll hair types, daily use, healthy or normal hair needing shine, detangling and heat protectionThe original 10-benefit formulaMiracle Plus KeratinBlue with white accentDamaged, over-processed or thinning hair needing strength rebuildAdds hydrolyzed keratin to the original formulaSilk ExpressPurpleKeratin-treated, chemically straightened, relaxed, bleached or heavily colour-processed hairUltra-smoothing, silk-protein based, sulfate-free wash

Shop It's a 10 by Formula

Miracle Leave-In Product (Original)

The OG 10-in-1 spray. Lightweight, suits every hair type, the everyday hero of the line. Spray on damp, towel-dried hair, comb through, do not rinse.

Miracle Leave-In Conditioner Lite

Same 10 benefits in a lighter formula tuned for fine, low-density or low-porosity hair that gets weighed down easily.

Miracle Leave-In Potion Plus Keratin

A concentrated leave-in potion that combines the Miracle benefits with hydrolyzed keratin for damaged, over-processed or chemically treated hair.

Miracle Moisture Shampoo and Daily Conditioner

The sulfate-free wash system designed to layer with the leave-in. Cleanses without stripping and conditions without buildup. Also available as a duo set.

Miracle Hair Mask

A five-minute deep treatment for use one to two times per week to restore moisture and shine to damaged hair.

Miracle Shine Spray

A finishing mist for high-gloss polish. Works on dry, finished hair just before walking out the door.

Silk Express Line (Purple)

A complete system built for hair that has been keratin-treated, chemically straightened, relaxed, bleached or heavily colour-processed. Includes the Silk Shampoo, Silk Conditioner, Silk Leave-In Conditioner, Silk Smoothing Balm, Silk Hair Mask, plus shampoo and conditioner duos. Silk-protein blend smooths cuticle and extends the life of keratin and colour services without weighing hair down.

How to Layer It's a 10

  1. Wash: Miracle Moisture Shampoo (or Silk Express Shampoo for treated hair).
  2. Condition: Miracle Daily Conditioner or Silk Express Conditioner.
  3. Treat: Miracle Hair Mask or Silk Express Mask once or twice a week.
  4. Leave-In: Spray Miracle Leave-In (or Silk Express Leave-In) on damp, towel-dried hair. Comb through. Do not rinse.
  5. Style: Blow-dry or air-dry. Finish with Miracle Shine Spray for gloss, or Silk Smoothing Balm for sleek styles.

It's a 10 vs Other Leave-Ins

It's a 10's Miracle Leave-In is the original 10-benefit spray - lighter than oil-based leave-ins and broader in benefit profile than single-purpose bond or repair treatments. Many clients use it alongside bond-builders like Olaplex or K18: bond-builders rebuild damaged internal links during the wash, the Miracle Leave-In handles daily detangling, frizz, shine and heat protection on damp hair.

Frequently Asked Questions

1. Where can I buy It's a 10 in Canada?
Eastern Beauty Supply is an authorized Canadian It's a 10 retailer with Canada-wide shipping.

2. Is It's a 10 a heat protectant?
Yes. Heat protection is one of the 10 benefits in the Miracle Leave-In. It is safe up to typical blow-dryer and flat-iron temperatures.

3. How do I use the Miracle Leave-In Product?
Spray 4 to 10 mists on damp, towel-dried hair, comb through, do not rinse, then style as usual.

4. Can I use It's a 10 on dry hair?
Yes. A light mist refreshes mid-day, tames frizz and revives second-day hair.

5. Is It's a 10 cruelty-free?
Yes. It's a 10 is Leaping Bunny certified and does not test on animals.

6. Is It's a 10 colour-safe and sulfate-free?
The Miracle Leave-In is colour-safe. The Miracle Moisture Shampoo and the Silk Express line are sulfate-free.

7. Does It's a 10 contain protein, silicone or sulfates?
Plus Keratin formulas contain hydrolyzed keratin protein. The original Miracle Leave-In uses light silicones for slip and detangling. The Silk Express line and Miracle Moisture Shampoo are sulfate-free.

8. What is the difference between Miracle Leave-In and Plus Keratin?
Original = the 10 benefits for all hair types. Plus Keratin = adds hydrolyzed keratin to strengthen damaged, over-processed or chemically treated hair.

9. Is It's a 10 good for curly, coily or colour-treated hair?
Yes. The Miracle Leave-In and Silk Express line work across textures. Silk Express is the preferred choice for chemically straightened, keratin-treated or heavily colour-processed hair.

10. Where is It's a 10 manufactured?
It's a 10 is a Florida-based hair care brand, founded in 2005, with formulas manufactured in the United States.

11. Miracle Leave-In Product vs Conditioner Lite - which do I pick?
Original suits most hair types. Lite is built for fine, low-density or low-porosity hair that gets weighed down by traditional leave-ins.

12. Can I use It's a 10 with Olaplex or K18?
Yes. Bond-builders work inside the strand during the wash. The Miracle Leave-In layers on top to handle daily detangling, frizz, heat protection and shine.

Related collections

Leave-In Conditioners, Keratin Treatments, Heat Protectants, Hair Masks, Colour-Safe Shampoo, Cruelty-Free Brands.

Authorized Canadian It's a 10 retailer. Free expedited shipping over $59. Leaping Bunny cruelty-free brand.