Collection: IT'S A 10

It's a 10 maintains high standards and create products that uphold their core values of doing what's best not only for our hair, but for the environment and our world. It's a 10 hair care does not test on animals. They are a proud supporter of the Leaping Bunny Program and encourages all their customers and clients to shop cruelty-free. It's a 10 proudly supports the Guy Harvey Research Institute in its mission to conduct cutting edge research to help the conservation of sharks around the world.

You can find these products featured in Allure, Elle, Harper’s Bazaar, Oprah Magazine, Popsugar, Byrdie, New Beauty, People, Glamour, InStyle, Good Morning America, The View, The Talk and more…..For over 20 years, It’s A 10 has become the “go-to” product for beauty editors, professional hairstylists and clients worldwide.