IT'S A 10

The It's a 10 story began with the idea that feeling good about your hair should be easy. Over the years, hair care has gotten confusing. Many brands have filled store shelves with an array of products that only seem to accomplish one thing. People have had to create their own concoction of products to get the results and hair health they are looking for.

It’s a 10 has changed that. Their hair care products provide exceptional results designed to deliver a combination of 10 benefits – all in one bottle.

It's important for It's a 10 to make a difference in the hair care industry, but also to positively impact the lives of their customers. They maintain high standards and create products that uphold their core values of doing what's best not only for our hair, but for the environment and our world. It's a 10 hair care does not test on animals. They are a proud supporter of the Leaping Bunny Program and encourages all their customers and clients to shop cruelty-free. It's a 10 proudly supports the Guy Harvey Research Institute in its mission to conduct cutting edge research to help the conservation of sharks around the world.

You can find these products featured in Allure, Elle, Harper’s Bazaar, Oprah Magazine, Popsugar, Byrdie, New Beauty, People, Glamour, InStyle, Good Morning America, The View, The Talk and more…..For over 20 years, It’s A 10 has become the “go-to” product for beauty editors, professional hairstylists and clients worldwide.