WELLA

Wella Professionals represents over 140 years of German hair innovation, color chemistry, and salon-proven hair care. From iconic Color Charm liquid toners and permanent shades to BlondorPlex bond-enforcing lightening systems and patented Ultimate Repair treatments, our curated inventory delivers authentic professional formulations trusted by Canadian colorists and stylists. Explore verified in-stock hair color, high-lift lighteners, and restorative daily care with prompt shipping across Canada.

Professional Wella Hair Care, Color & Lightening in Canada

For more than a century, Wella Professionals has set the global benchmark for hair color precision, structural bond fortification, and salon performance. Whether executing an ultra-cool blonde platinum service, neutralizing unwanted warm brassiness, or repairing damaged hair from the inside out, Wella's research-driven formulas deliver predictable, high-definition results across every hair texture.

Decolorizing & High-Lift Blonding: Blondor & BlondorPlex

Wella Blondor is the professional salon standard for clean, controlled decolorization. Engineered with anti-yellow molecules, the Blondor Multi Blonde 7+ series provides up to 7 levels of reliable lift on natural or pre-colored hair. For high-lift blonding on compromised or chemically processed strands, BlondorPlex 9 incorporates Wella's proprietary bond-builder technology directly into a dust-free powder, achieving up to 9 levels of lift while reducing hair breakage by up to 97%. To streamline lightening services, Blondor Base Breaker softens contrasting natural regrowth at the shampoo basin in just 5 to 10 minutes.

Toning Precision: Color Charm Liquid vs. BlondorPlex Cream Toners

Refining bleached hair requires dedicated tone calibration. Wella offers two industry-leading toning architectures:

  • Wella Color Charm Liquid Toners: Formulated with Liquifuse technology, liquid toners such as T18 (Lightest Ash Blonde), T14 (Pale Ash Blonde), and T81 deliver vibrant, translucent cool deposits on pre-lightened level 9 and 10 hair. Mix at a 1:2 ratio with 20 volume developer for quick, bottle-applied brass neutralization.
  • Wella BlondorPlex Permanent Cream Toners: Infused with PLEX technology and low-ammonia alkalinity, these express cream formulas tone and fortify sensitized blondes in just 5 minutes without shifting natural bases. Popular shades include /81 Pale Silver, /16 Lightest Pearl, /36 Crystal Vanilla, and /86 Ultra Cool Booster.

Bond Fortification & Hair Color Preservation: Ultimate Repair & Invigo

Wella's daily care and treatment systems protect professional color investments and restore damaged hair integrity:

  • Ultimate Repair: Powered by a patented combination of Alpha Hydroxy Acid (AHA) to rebuild internal hydrogen bonds and Omega-9 to replenish the external lipid barrier. The 4-step system cleanses, conditions, and reverses hair damage in 90 seconds.
  • Invigo Color Brilliance: Formulated with antioxidant-rich lime caviar, histidine, and vitamin E to encapsulate copper and iron particles, locking in color vibrancy and shielding hair from post-color oxidation for up to 7 weeks.
  • Service Pre Guard: Applied along the hairline and ears before tinting, this skin barrier cream shields sensitive skin from dye transfer and developer irritation without compromising color absorption at the root line.

Frequently Asked Questions

What is the difference between Wella Color Charm and BlondorPlex toners?

Wella Color Charm liquid toners (such as T18 and T14) use liquid Liquifuse technology mixed 1:2 with 20 volume developer, ideal for rapid bowl-and-brush or bottle applications on dry, level 9 or 10 pale yellow hair. BlondorPlex cream toners are low-ammonia express cream formulas powered by PLEX bond-building ingredients that tone and strengthen pre-lightened hair in 5 minutes with minimal base shift.

How do I mix and apply Wella Color Charm toner?

Mix one part Wella Color Charm liquid toner with two parts 20 volume Wella developer (1:2 ratio). Apply to towel-dried or dry pre-lightened hair where unwanted yellow or brass tones appear. Process for up to 30 minutes, checking visual tone development every 5 minutes until the desired coolness is achieved.

Can Wella BlondorPlex lightener be used on the scalp?

Yes. When mixed with 20 volume (6%) developer or lower, Wella Blondor and BlondorPlex powders can be applied on the scalp for full-head lightening or root touch-ups. Do not exceed 20 volume developer for direct scalp applications.

Is Wella Ultimate Repair safe for keratin and color-treated hair?

Yes. The Wella Ultimate Repair collection uses a gentle, dermatologically tested, sulfate-free formula that strengthens compromised bonds without stripping artificial hair pigments or disrupting keratin smoothing treatments.

Are Wella Professionals products sold at Eastern Beauty Supply authentic?

Yes. All Wella Professionals, Blondor, Color Charm, and Invigo products in our inventory are 100% authentic professional goods sourced directly through authorized distribution channels. We ship promptly across Canada.

Related Categories

Wella Color Charm, Hair Bleach & Lightener, Hair Toners, Professional Developers, Sulfate-Free Shampoo, Bond Building Hair Care.