L'OREAL PROFESSIONAL

L'Oreal Professionnel Canada - Inoa Ammonia-Free Colour, Majirel, Majicreme Developer, Vitamino Color and Tecni.Art

L'Oreal Professionnel is the global salon authority born in 1909 from the world's first synthetic hair dye. Today the brand is the technical backbone of professional colourists worldwide, anchored by two flagship permanent colour systems - Inoa, the ammonia-free oil-delivery colour, and Majirel, the cream-based permanent benchmark used in salons for over 30 years - both supported by dedicated L'Oreal developers and the Vitamino Color home-care system.

At Eastern Beauty Supply we carry the colour bar essentials: Inoa tubes across the natural, deep and gold families, Majirel Fundamental and Majirel Deep, Inoa Rich Developer and Majicreme Developer in full volume ranges, the printed Inoa and Majirel colour swatch books, Vitamino Color shampoo, conditioner and masque for colour retention at home, the cult Tecni.Art Fix Design Force 5 finishing spray (final Canadian stock), and the 6-shade Hair Touch Up root concealer for between-appointment coverage.

  • Best for: salon colourists building a professional L'Oreal colour bar
  • Best for: clients extending salon colour at home with Vitamino Color
  • Best for: grey root coverage between appointments (Hair Touch Up)
  • Best for: precision finishing on updos and bridal work (Tecni.Art Fix Design)

Authorized Canadian retailer. Free expedited Canada-wide shipping over $59.

The L'Oreal Professionnel Colour System Explained

L'Oreal Professionnel's colour portfolio is built around two delivery philosophies. Inoa uses ODS (Oil Delivery System) technology - an ammonia-free emulsion that carries pigment into the cortex via oil instead of ammonia, eliminating the classic colour-bowl odour and offering a more comfortable scalp experience. Majirel is the traditional ammonia-based cream colour, re-engineered with Ionene G and Incell technology for even root-to-tip deposit, full grey coverage and the cream texture colourists have worked with for decades.

Inoa vs Majirel - which system, when

SystemBaseMixingBest forInoaAmmonia-free, oil delivery (ODS2)1:1 with Inoa Rich DeveloperSensitive scalps, odour-conscious clients, ammonia-free salons, full grey coverageMajirel FundamentalAmmonia, cream1:1.5 with Majicreme / Oxydant CremeClassic permanent colour, all naturals and fashion tones, up to 100% grey coverageMajirel DeepAmmonia, cream (high-density pigment)1:1.5 with developerResistant grey, deep brunette work, refresh on mid-lengths and ends

Eastern Beauty Supply L'Oreal Range

FamilyWhat we stockUse it forInoa permanent colourInoa 1/N to 10/10N (Naturals), Inoa 3.0/3NN to 8.0/8NN (Deep Naturals), Inoa 5.3/5G to 9.3/9G (Gold)Ammonia-free permanent colour, root retouch, full headInoa Rich Developer10 Vol (3%), 20 Vol (6%), 30 Vol (9%)Mixing partner for Inoa - never substitute a standard developerMajirel cream colourMajirel Fundamental 1/1N to 10/10N, Majirel Deep 4.0/4NN to 8.0/8NNPermanent cream colour with full grey coverage and deep tone resistanceMajicreme Developer20 Vol (6%), 30 Vol (9%), 40 Vol (12%)Mixing partner for Majirel and most L'Oreal cream coloursColour swatch booksInoa Colour Swatch, Majirel Colour SwatchAuthentic printed shade references for consultationVitamino Color (Serie Expert)Shampoo, Conditioner, MasqueResveratrol-powered home care to slow colour fade for up to 8 weeksTecni.ArtFix Design Force 5 finishing spray (final stock)Directional, precision fixing with UV filter - updos and bridalHair Touch Up6-shade temporary root concealer spray1-shampoo grey coverage between salon visits

How to Mix L'Oreal Colour Correctly

Inoa mixes 1:1 with Inoa Rich Developer only. The oil-based delivery system is engineered for that exact ratio - using a standard cream peroxide will break the emulsion and compromise lift and grey coverage. Processing time is typically 35 minutes at room temperature.

Majirel and Majirel Deep mix 1:1.5 (1 tube colour to 1.5 of developer) with Majicreme Developer. Choose your volume by goal: 10 Vol for deposit-only and tone-on-tone, 20 Vol for grey coverage and one level of lift, 30 Vol for two levels of lift, 40 Vol for three levels of lift on resistant hair. Standard processing is 35 minutes.

Vitamino Color - Home Care That Protects the Investment

Vitamino Color is L'Oreal's colour-care line under the Serie Expert umbrella. The current formula is built around Resveratrol, a powerful antioxidant that protects colour-treated fibre from oxidation, the main driver of colour fade. L'Oreal's instrumental testing shows colour protection for up to 8 weeks and 6x more shine versus untreated hair. The shampoo cleanses gently without stripping pigment, the conditioner adds slip and softness, and the masque delivers a deeper hit of antioxidant care 1-2 times per week.

Tecni.Art Fix Design Force 5 - Limited Final Stock

L'Oreal Professionnel has discontinued the Tecni.Art Fix Design line. Eastern Beauty Supply is selling through the remaining authentic Canadian inventory of the 1000ml salon size. Fix Design is the directional finishing spray - an ultra-fine precision nozzle that locks individual sections, flyaways and updo pieces without crunch, plus a built-in UV filter that protects colour-treated hair from sun fade. Force 5 is the maximum hold in the Tecni.Art fixing range and still brushes out cleanly. Once the current 1000ml stock is gone, it is gone.

Hair Touch Up - Between-Appointment Grey Coverage

Hair Touch Up is a temporary root concealer spray with professional-grade pigments that match L'Oreal's permanent colour shade families. One application lasts until the next shampoo, and the formula is sweat-proof and water-resistant. The 6 shades are designed to bridge the gap from week 4 to your next salon appointment without committing to a box-colour touch-up.

Frequently Asked Questions

Is L'Oreal Professionnel sold to consumers in Canada?
L'Oreal Professionnel is a salon-distribution brand. Eastern Beauty Supply is an authorized Canadian retailer for the lines listed on this collection - Inoa, Majirel, Inoa and Majicreme developers, Vitamino Color, Tecni.Art and Hair Touch Up.

What is the difference between Inoa and Majirel?
Inoa is ammonia-free and uses oil-delivery technology (ODS) - no classic colour odour, gentler scalp experience, mixes 1:1 with Inoa Rich Developer. Majirel is the traditional cream-based ammonia colour - the long-standing salon benchmark for permanent colour, mixes 1:1.5 with Majicreme Developer.

Can I use a generic cream developer with Inoa?
No. Inoa is formulated to work only with Inoa Rich Developer. The oil-based delivery system depends on that specific developer chemistry - substituting will compromise lift, grey coverage and the integrity of the emulsion.

Which Majicreme volume do I need?
10 Vol (3%) deposit only, 20 Vol (6%) one level of lift plus grey coverage, 30 Vol (9%) two levels of lift, 40 Vol (12%) three levels of lift on resistant hair. Match the volume to your target level change, not just hair texture.

What is the difference between Majirel Fundamental and Majirel Deep?
Fundamental is the all-purpose cream permanent across the full shade range. Deep carries a higher pigment density in the NN (deep natural) family - built for resistant grey, deep brunette work and refreshing mid-lengths and ends without going darker than intended.

Is L'Oreal Inoa good for grey hair?
Yes. The N (Natural) shades 1 to 10 are formulated for up to 100% grey coverage when mixed with the correct volume of Inoa Rich Developer and processed for the full 35 minutes.

How long does Vitamino Color protect against fade?
L'Oreal's instrumental testing shows up to 8 weeks of protection against colour fade when the Vitamino Color system (shampoo, conditioner, masque) is used consistently. Results are also reported as 6x more shine versus untreated colour-treated hair.

Is Tecni.Art Fix Design really discontinued?
Yes. L'Oreal Professionnel has phased Fix Design out of regular production. Eastern Beauty Supply is holding limited remaining Canadian stock of the 1000ml salon size. Restocking after sell-through is not expected.

How is Hair Touch Up different from a colour mascara or dry shampoo?
Hair Touch Up uses true professional pigments matched to L'Oreal's permanent shade families, so the colour result reads as hair, not powder. It is sweat-proof and water-resistant and washes out in one shampoo.

Are L'Oreal Professionnel colours vegan?
Majirel is reformulated as vegan per L'Oreal Professionnel's current communication. Always confirm by checking the carton or batch you receive, since L'Oreal updates formulas over time.

Where is L'Oreal Professionnel manufactured?
L'Oreal Professionnel products are produced in L'Oreal Group facilities, primarily in France for the European-distributed catalogue (including the Canadian SKUs). Country of origin is printed on the carton.

Can I return opened colour tubes?
Professional colour and developers are non-returnable once opened, in line with standard Canadian salon-supply policy. Unopened, in-date stock can be reviewed on a case-by-case basis - contact us before shipping anything back.

Do you sell other L'Oreal Professionnel lines like Absolut Repair, Blondifier or Dia Light?
Our active L'Oreal stock is the 14 SKUs on this collection. If you need a comparable system from another line we carry, ask our AI consultant - it knows our full salon inventory.

Related categories

Permanent Hair Colour, Hair Developer, Colour-Safe Shampoo, Hair Masks, Root Touch Up, Professional Hair Spray.

Authorized Canadian retailer. Free expedited Canada-wide shipping over $59.