Collection: GOLDWELL
Goldwell Canada - Professional Dualsenses, Elumen Color & StyleSign Since 1948
Goldwell is a German professional haircare house founded in Darmstadt in 1948 and developed exclusively for and with hair stylists. Three pillars define the brand: Dualsenses targeted home-care that delivers visible regeneration in 60 seconds, Elumen oxidation-free direct dye color, and StyleSign finishing products organised by hold number so stylists can build a look with confidence.
At Eastern Beauty Supply we carry the Dualsenses lines most requested in Canadian salons - Color Brilliance, Color Extra Rich, Rich Repair, Blondes & Highlights and Just Smooth - alongside the Bodifying volume serum, the full StyleSign mousse, hairspray and root-lift range, the Elumen Play Color Eraser and the Men Reshade 5-minute grey-reduction system in shades 4CA, 5CA, 6CA and 7CA.
- Best for: color-treated hair, damaged or chemically processed hair, blonde and highlighted hair, frizz control, professional styling and 5-minute men's grey blending.
Authorized Canadian professional retailer. Free expedited shipping over $59. Vegan-friendly and free from animal testing under EU cosmetics regulation.
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Goldwell Men Reshade 5 minute grey reduction 4CA 4 x Shots, Developer & applicator
Regular price $71.95 CADRegular priceUnit price / per$99.00 CADSale price $71.95 CAD-27% OFF -
Goldwell Men Reshade 5 minute grey reduction 7CA 4 x Shots, Developer & applicator
Regular price $71.95 CADRegular priceUnit price / per$99.00 CADSale price $71.95 CAD-27% OFF -
Goldwell Men Reshade 5 minute grey reduction 6CA 4 x Shots, Developer & Applicator
Regular price $71.95 CADRegular priceUnit price / per$99.00 CADSale price $71.95 CAD-27% OFF -
Goldwell Men Reshade 5 minute grey reduction 5CA 4 x Shots, Developer & applicator
Regular price $71.95 CADRegular priceUnit price / per$99.00 CADSale price $71.95 CAD-27% OFF -
Goldwell Dualsenses Just Smooth Conditioner
Regular price From $28.00 CADRegular priceUnit price / per$63.50 CADSale price From $28.00 CAD-20% OFF -
Goldwell Dualsenses Extra Rich Color Condtioner
Regular price From $28.00 CADRegular priceUnit price / per$63.50 CADSale price From $28.00 CAD-20% OFF -
Goldwell Dualsenses Color Extra Rich Shampoo
Regular price From $28.00 CADRegular priceUnit price / per$57.00 CADSale price From $28.00 CAD-20% OFF -
Goldwell Dualsenses Rich Repair Restoring Conditioner
Regular price From $28.00 CADRegular priceUnit price / per$63.50 CADSale price From $28.00 CAD-20% OFF -
Goldwell Dualsense Color Brilliance Shampoo
Regular price From $26.00 CADRegular priceUnit price / per$57.00 CADSale price From $26.00 CAD-20% OFF -
Goldwell Men Reshade 5 minute grey reduction 4CA 4 x Shots 20 ml
Regular price $35.99 CADRegular priceUnit price / per$49.50 CADSale price $35.99 CAD-27% OFF -
Goldwell Men Reshade 5 minute grey reduction 7CA 4 x Shots 20 ml
Regular price $35.99 CADRegular priceUnit price / per$49.50 CADSale price $35.99 CAD-27% OFF -
Goldwell StyleSign Root Boost Spray Hold 4 5.9oz/ 170g
Regular price $32.00 CADRegular priceUnit price / perSale price $32.00 CAD -
Goldwell StyleSign Bodifying Brilliance Mousse Hold 3 8.7oz / 248g
Regular price $32.00 CADRegular priceUnit price / perSale price $32.00 CAD -
Goldwell StyleSign Bodifying Control Mousse Hold 4 9.3oz/ 263g
Regular price $32.00 CADRegular priceUnit price / perSale price $32.00 CAD -
Goldwell StyleSign Extra Strong Hairspray Hold 5 300ml/ 7.7oz
Regular price $32.00 CADRegular priceUnit price / perSale price $32.00 CAD -
Goldwell Dualsenses Bodifying Spray Serum 5oz/ 150ml
Regular price $30.50 CADRegular priceUnit price / perSale price $30.50 CAD
Shop Goldwell Dualsenses by hair concern
Dualsenses is Goldwell's targeted home-care system. Every line shares the same architecture - shampoo, conditioner, 60-Second Treatment and serum - so it is easy to build a regimen around one need.
ConcernDualsenses lineBest forFormat in stockColor fade on fine to normal hairColor BrillianceLocking in vibrancy, lightweight feelShampoo, Conditioner, 60 Sec Treatment, Serum SprayColor fade on thick or coarse hairColor Extra RichExtra moisture for dense hair that drinks productShampoo, Conditioner, 60 Sec Treatment, 6 Effects SerumDamage, breakage, over-processedRich RepairReconstruction after color, lightener or heatShampoo, Conditioner, 60 Sec Treatment, 6 Effects Serum, Serum SprayBrass, yellow tones, dull blondeBlondes & HighlightsNeutralising warmth on natural, lightened or grey hairShampoo, Conditioner, 60 Sec Treatment, Serum SprayFrizz, humidity, lack of slipJust SmoothAnti-frizz control and smoother blow-driesShampoo, Conditioner, 60 Sec Treatment, 6 Effects Serum, Taming OilLimp, flat, fine hairBodifyingVolume and body without crunchSpray Serum
The 60 Second Treatment, explained
The Dualsenses 60 Second Treatment is the line's signature step. Goldwell's testing claims it regenerates hair instantly up to 100% in 60 seconds. Apply to wet or towel-dried hair after shampoo, leave for one minute, rinse. Use in place of the daily conditioner two to three times per week when hair feels rough, faded or stressed.
Shop Goldwell StyleSign by hold number
StyleSign uses a 1 to 5 hold scale. The higher the number, the firmer the finish.
ProductHoldWhat it doesBodifying Brilliance MousseHold 3Medium-hold mousse, adds body plus shine for blow-out stylingBodifying Control MousseHold 4Stronger mousse for fine hair that needs lift to lastRoot Boost SprayHold 4Targeted lift at the root - apply to damp hair, blow-dry up and awayExtra Strong HairsprayHold 5Maximum-hold finishing spray for updos and editorial work
Goldwell Men Reshade - 5-minute grey reduction
Reshade is a salon and at-home solution designed to blend grey on male clients without committing to permanent color. It develops in five minutes and softens grey rather than fully covering it. Each shade comes as four single-use 20 ml shots, sold either as shot refills or as a complete kit with developer and applicator.
ShadeToneBest for4CAMedium brown ashCool dark brown hair5CALight brown ashMid brown bases6CADark blonde ashMid to light brown with cool undertones7CAMedium blonde ashLighter brown to dark blonde
EBS stocks shot refills and starter kits with developer plus applicator, plus a standalone developer and applicator bottle for restocking.
How to build a Goldwell regimen
- Wash with the Dualsenses shampoo that matches your primary concern.
- Treat two to three times per week with the matching 60 Second Treatment in place of conditioner.
- Condition the other days with the matching Dualsenses conditioner.
- Protect and finish with the line's serum - 6 Effects Serum for in-shower repair claims (heat protection, anti-breakage, smoothness, shine, manageability, anti-static), Serum Spray for a leave-in mist, Taming Oil for frizz, Bodifying Spray for fine hair lift.
- Style with StyleSign by hold number - mousse on damp hair, Root Boost at the roots, Extra Strong Hairspray to set.
Frequently asked questions
Where is Goldwell manufactured?
Goldwell is a German brand founded in Darmstadt in 1948. Manufacturing for the global Dualsenses, Elumen and StyleSign ranges is based in Germany.
Who owns Goldwell hair products?
Goldwell is part of Kao Salon Division, the professional arm of Kao Corporation, which also owns KMS and Oribe.
Does Goldwell test on animals?
Goldwell does not test finished products or ingredients on animals and operates under the EU ban on animal testing for cosmetics. Many Dualsenses and StyleSign products are also vegan - check the individual product page for vegan status.
Does Goldwell shampoo have sulfates?
It varies by line. Most current Dualsenses shampoos use mild surfactant systems and many are sulfate-free or low-sulfate. The newer Color Brilliance and Rich Repair re-formulas are designed to be colour-safe. Review the ingredient list on each product page for the SKU you are buying.
What is the difference between Color Brilliance and Color Extra Rich?
Both protect colour. Color Brilliance is for fine to normal colour-treated hair and feels lighter. Color Extra Rich is for thick, coarse or dense colour-treated hair that needs more moisture.
What is the difference between Rich Repair and Color Brilliance?
Rich Repair targets structural damage - breakage, splitting, over-processing from bleach or heat. Color Brilliance targets colour fade and vibrancy. If hair is both colour-treated and damaged, alternate Rich Repair on wash day one and Color Brilliance on wash day two, or use Rich Repair as the 60 Second Treatment under Color Brilliance shampoo and conditioner.
Will the Blondes & Highlights line replace purple shampoo?
Yes for most clients. Blondes & Highlights Shampoo contains a violet pigment that neutralises yellow and brassy tones on natural blonde, highlighted, bleached and grey hair, and is gentle enough for daily use.
How does the Dualsenses 60 Second Treatment work next to a regular mask?
It is designed for one-minute use after shampoo, in place of conditioner, two to three times per week. It is not a 10-minute deep mask - the benefit is the speed and the targeted formula (colour, repair, blonde, smooth or extra rich) that matches the rest of the line.
How does Goldwell Men Reshade work?
Reshade is a 5-minute grey-reduction service. Mix one shot with developer, apply through dry hair using the included applicator, leave for five minutes, then shampoo and rinse. It softens grey rather than fully covering it, which keeps the result looking natural for male clients who do not want a flat block of color.
What is the Elumen Play Color Eraser - White Canvas?
White Canvas is a colour remover designed specifically for the Elumen and Elumen Play direct-dye systems. It pulls out vibrant fashion shades so the next colour can be applied cleanly. It is not a bleach and does not lift natural pigment.
Do you sell Goldwell Topchic, Colorance, Oxycur, Silk Lift or Kerasilk?
Our current Goldwell focus is Dualsenses home-care, StyleSign styling, Men Reshade and the Elumen Play Color Eraser. We do not currently stock the Topchic, Colorance, Oxycur, Silk Lift or Kerasilk lines. If you would like us to bring a specific SKU in, contact us through the chat.
Is Goldwell good for curly or coily hair?
Yes. The Just Smooth line is the most popular Goldwell choice for textured hair because it controls frizz and adds slip, and Rich Repair works well as the weekly 60 Second Treatment for chemically processed curls.
Related collections
Color-safe shampoos, Purple shampoo for blondes, Hair masks and treatments, Frizz control and smoothing, Volume and root lift, Hairspray, Men's grooming.