AMERICAN CREW

American Crew Canada — Men's Grooming, Built for the Barber Chair

American Crew is the original men's grooming brand created for and inspired by barbers. Founded in 1994 by David Raccuglia, the line is a fixture in pro barbershops worldwide — and the maker of icons like Fiber, Forming Cream, and Pomade that defined modern short-hair styling.

Eastern Beauty Supply is an authorized Canadian stockist of the full American Crew range — styling, shampoo, conditioner, beard, shave, and grooming tools — shipped fast from Ontario.

Best for:

  • Short to medium men's cuts that need real hold
  • Thick, coarse, or unruly hair that won't behave
  • Classic barbershop finishes — matte, low-shine, or slick
  • Daily cleansing and scalp care for active guys
  • Beards, shaves, and full grooming routines

Authorized Canadian retailer • ships from Ontario • free expedited shipping on orders over $59.

The American Crew Story

American Crew was founded in 1994 by Chicago barber and photographer David Raccuglia as the first men's-only professional grooming line. Three decades on, it's the official supplier of products and education to barbers globally and a five-time World Barber Champion sponsor. Every formula is built to perform under barber-shop conditions — workable, restyleable, and reliable on every hair type.

Shop American Crew by Category

American Crew Fiber

The brand's #1 styler. A pliable, high-hold, low-shine cream-paste that gives thick texture and a natural matte finish — ideal for short, modern men's cuts, messy crops, and textured fringes. Best on dry or damp hair.

American Crew Forming Cream

Medium hold, medium shine. The most versatile styler in the line — works on every length, restyles all day, and delivers a clean, classic finish without crunch. The go-to for guys who don't want to think about it.

American Crew Pomade

Water-based, medium hold with a high shine. Washes out cleanly (no greasy buildup) and gives that classic slick-back or side-part barbershop finish. The modern alternative to oil-based pomades.

American Crew Matte Clay

Strong hold, ultra-matte finish. Adds dense texture and grit to fine or limp hair, and tames thicker hair into a controlled, lived-in look. The best pick when you want zero shine.

American Crew Defining Paste

Medium hold, low shine. Softer and more pliable than Fiber — great for separation, definition, and texturized styles on shorter cuts.

American Crew Grooming Cream

High hold, high shine. The strongest hold in the shine family — for sleek, polished, executive-style finishes that stay put all day.

American Crew Molding Clay

High hold, low shine. A waxier, more sculptable clay for guys who want serious control with a natural-looking finish.

American Crew Shampoo & Conditioner

Daily Moisturizing Shampoo, Daily Cleansing Shampoo, and the 3-in-1 are barbershop staples. Pair with Daily Conditioner or the Detox/Anti-Dandruff range for scalp concerns. All sulfate-balanced for daily use.

American Crew Beard & Shave

Beard balm, beard oil, beard serum, and the Ultra Gliding Shave Oil — the full barbershop shave-and-beard ritual at home.

How to Build an American Crew Routine

  1. Cleanse: Daily Moisturizing Shampoo for normal hair, Daily Cleansing for oily scalps, or Detox for product buildup.
  2. Condition: Daily Conditioner — lightweight, won't weigh hair down.
  3. Style: Pick by finish — Fiber or Matte Clay for matte, Forming Cream for everyday, Pomade or Grooming Cream for shine.
  4. Finish: Boost & Lift spray for volume at the roots, or Grooming Spray as a flexible-hold finisher.

Which American Crew Product Should I Use?

  • Thick, coarse hair, matte finish: Fiber or Matte Clay
  • Fine hair that needs grip: Matte Clay or Defining Paste
  • Everyday workable styler: Forming Cream
  • Slick-back / side-part with shine: Pomade or Grooming Cream
  • Long-lasting executive shine: Grooming Cream
  • Beard care: Beard Balm + Beard Oil daily

Frequently Asked Questions

Where can I buy American Crew products in Canada?

Eastern Beauty Supply is an authorized Canadian stockist of American Crew. We carry the full styling, shampoo, conditioner, beard, and shave range and ship from Ontario across Canada — free expedited shipping on orders over $59.

What's the difference between American Crew Fiber and Forming Cream?

Fiber is a high-hold, low-shine paste — thick texture, matte finish, best for short messy or textured styles. Forming Cream is medium-hold, medium-shine and more versatile day to day. If you want matte and grit → Fiber. If you want a classic, restyleable finish → Forming Cream.

Is American Crew Pomade water-based?

Yes. American Crew Pomade is water-soluble — it washes out cleanly with shampoo and won't leave the greasy buildup of traditional oil-based pomades.

Which American Crew shampoo is best for daily use?

American Crew Daily Moisturizing Shampoo is the most universally recommended — gentle enough for everyday cleansing and works on most hair types. Use Daily Cleansing Shampoo for oilier scalps, or Detox once a week to clear product buildup.

Is American Crew good for thinning hair?

Yes — the Anti-Hair Loss line (shampoo, conditioner, and treatment) is formulated for guys with thinning hair, and lightweight stylers like Forming Cream or Matte Clay add visible volume without weighing fine hair down.

Is American Crew sold by professional barbers?

American Crew is the official sponsor of the World Barber Championships and is sold through professional barbershops worldwide. EBS sources directly through authorized channels, so every product is authentic and pro-grade.

Related Collections

Shop American Crew in Canada at Eastern Beauty Supply — authentic, authorized, and shipped fast from Ontario.