AMERICAN CREW

American Crew Canada — Classic Men's Grooming, Built in the Barbershop

American Crew is the original grooming brand built for men in partnership with barbers and salon professionals. Founded in 1994, the line is known for its classic styling staples — Fiber, Pomade, Forming Cream, Molding Clay — alongside a complete cleanse, condition, and beard-care routine.

At Eastern Beauty Supply we carry the full American Crew lineup: 3-In-1 Shampoo, Conditioner & Body Wash, Daily Deep Moisturizing and Detox shampoos, the iconic Fiber and Pomade duos, Firm Hold Styling Gel, and the Beard Serum.

  • Best for: classic men's cuts, short-to-medium styles, beard care, in-shower simplicity
  • Hold + shine: matte clay → fiber → forming cream → pomade → high-shine pomade
  • 3-In-1 system: one bottle for hair, scalp, and body
  • Salon & barbershop trusted since 1994

Authorized Canadian retailer • ships from Kingston, Ontario • free expedited shipping over $59.

Shop American Crew by Routine

Shampoo, Conditioner & 3-In-1

Salon-strength cleansers built for daily use. The 3-In-1 is the cult-favourite shampoo-conditioner-body-wash in one bottle -- ideal for travel, gym bags, and minimalists. Daily Deep Moisturizing rehydrates dry hair and scalp; Detox lifts product buildup, oil and chlorine. Daily Moisturizing Conditioner detangles and softens without weighing hair down.

  • American Crew 3-In-1
  • American Crew 3-In-1 Tea Tree
  • American Crew Daily Deep Moisturizing Shampoo
  • American Crew Detox Shampoo
  • American Crew Daily Moisturizing Conditioner

Fiber -- High Hold, Low Shine

American Crew Fiber is the brand's most iconic styler -- a pliable, high-hold, matte-finish paste that adds thickness and texture to short-to-medium styles.

  • American Crew Fiber
  • American Crew Fibre Puck Duo -- High Hold with Low Shine

Pomades -- Medium to Max Hold

Water-based pomades for classic, polished looks. Pomade (medium hold, high shine) for slick side-parts, Heavy Hold Pomade (max hold, max shine) for sculpted styles, and Cream Pomade for a softer, more natural finish.

  • American Crew Cream Pomade
  • American Crew Heavy Hold Pomade -- Max Hold, Max Shine
  • American Crew Pomade -- Medium Hold with High Shine
  • American Crew Pomade Duo -- Medium Hold with High Shine

Styling Creams

Forming Cream (medium hold, medium shine) is the most versatile styler in the line. Grooming Cream delivers high hold with high shine for slicked, polished looks.

  • American Crew Forming Cream -- Medium Hold, Medium Shine
  • American Crew Grooming Cream -- High Hold with High Shine

Clays -- Matte, Texturized Finish

Matte Clay for a dry, lived-in texture and Molding Clay for high hold with a touch of shine. Both excel on short-to-medium cuts and thick or coarse hair.

  • American Crew Matte Clay
  • American Crew Molding Clay -- High Hold, Medium Shine

Firm Hold Styling Gel

The barbershop standard -- non-flaking, alcohol-free firm hold with a natural shine. Available in retail and pro back-bar sizes.

  • American Crew Firm Hold Styling Gel

Beard Care

American Crew Beard Serum -- lightweight oil that softens coarse beard hair, conditions skin underneath, and tames flyaways without a greasy finish.

  • American Crew Beard Serum

How to Choose the Right American Crew Styler

Want this finishUse thisMatte, dry, texturedMatte Clay or FiberMedium hold, natural shineForming Cream or Cream PomadePolished, side-part slickPomade or Grooming CreamMax hold, sculptedHeavy Hold Pomade or Molding ClayWet-look, gelledFirm Hold Styling Gel

Why American Crew

  • Founded 1994 -- pioneered the men's professional grooming category
  • Distributed exclusively through licensed barbers and salons
  • Made for short-to-medium men's cuts; pliable, restyle-able formulas
  • Water-based pomades wash out cleanly -- no waxy buildup

American Crew FAQs

Where can I buy American Crew in Canada?

Eastern Beauty Supply is an authorized Canadian retailer with free expedited shipping over $59.

What's the difference between Fiber, Forming Cream, and Pomade?

Fiber = high hold, matte (textured looks). Forming Cream = medium hold, medium shine (most versatile). Pomade = medium hold, high shine (slick, classic styles).

Is American Crew Pomade water-based?

Yes. American Crew Pomade and Heavy Hold Pomade are water-based and rinse out cleanly -- no waxy residue.

How do I use the 3-In-1?

Apply to wet hair, lather through hair and scalp, then down the body. Rinse. It replaces shampoo, conditioner, and body wash in one step.

Detox Shampoo vs Daily Deep Moisturizing -- which do I need?

Detox lifts buildup from product, oil, hard water and chlorine -- use 1-2x per week. Daily Deep Moisturizing rehydrates dry hair and scalp for everyday use.

Is American Crew sulfate-free?

Most American Crew shampoos contain mild sulfates for a deep professional cleanse. If you need sulfate-free, ask us and we'll suggest an alternative from our catalog.

Matte Clay vs Molding Clay?

Matte Clay = dry, no-shine, lived-in texture. Molding Clay = high hold with a touch of shine for more defined separation.

Can I layer American Crew products?

Yes. A common combo: Forming Cream on damp hair for base hold, then Fiber or Matte Clay on dry hair for texture and finish.

Is the Beard Serum greasy?

No. It's a lightweight oil that absorbs into the beard and skin without leaving a heavy or shiny residue.

Where is American Crew made?

American Crew is a US brand founded in 1994 by David Raccuglia. Products are manufactured under Revlon Professional, which owns the brand.

Authorized Canadian retailer -- free expedited shipping over $59.