Amika Canada -- Perk Up Dry Shampoo, The Kure Bond Repair, Soulfood + Curl Corps
Amika is the Brooklyn-born haircare brand built on bold colour, clean formulas and cult-favourite hero products. Every Amika formula is vegan, cruelty-free (Leaping Bunny certified) and made without sulfates (SLS/SLES), parabens, phthalates, mineral oil or gluten -- and the brand's sea buckthorn berry complex runs through the entire line for antioxidant-rich nourishment.
At EBS we carry the full Amika core range -- the #1 prestige dry shampoo in the U.S. (Perk Up), the bond-repair system (The Kure), the daily wash duo (Normcare), the hydration heroes (Soulfood + Mirror Ball), the curl line (Curl Corps), heat + humidity protection (Blockade, The Shield) and the cult styling line (Un.Done, Fluxus, Plus Size, Brooklyn Bombshell, The Wizard).
- Best for oily roots between washes: Perk Up Talc-Free Dry Shampoo + Perk Up Plus Extended Clean
- Best for damaged / chemically processed hair: The Kure Bond Repair Shampoo, Conditioner + Intense Mask
- Best for curls + coils: Curl Corps Enhancing Gel, Defining Cream + Power Hour Refreshing Spray
- Best for dry, thirsty or colour-treated hair: Soulfood Nourishing Mask + Mirror Ball Conditioner
Authorized Canadian retailer -- free expedited shipping over $59 -- vegan + cruelty-free (Leaping Bunny).
The Amika philosophy: clean formulas, bold colour, real results
Amika launched in Brooklyn in 2007 with a simple idea -- prestige-quality haircare that is fun to use, easy to understand and free of the ingredients you do not want. Every formula in the line is vegan, cruelty-free (Leaping Bunny certified), colour-safe and made without sulfates, parabens, phthalates, mineral oil, DEA or gluten. The signature sea buckthorn berry complex -- rich in vitamins C, E and omega 7 -- is built into every product to deliver antioxidant nourishment from cleanse through finish.
Shop Amika by hair routine
Dry shampoo (the Perk Up family)
Amika Perk Up is the #1 prestige dry shampoo in the U.S. The original Perk Up Talc-Free Dry Shampoo cleans, refreshes and adds instant lift with an invisible finish and zero white residue. Perk Up Plus Extended Clean stretches washes further for hair that gets oily fast, and Perk Up Ultra Oil Control is built for the oiliest scalps. The Positively Perked Up Duo and Bundle pair the originals together at a saving.
Bond repair (The Kure)
For hair that is broken, over-processed, bleached, coloured or chemically straightened. The Kure Bond Repair Shampoo gently cleanses while reinforcing weakened bonds, The Kure Bond Repair Conditioner restores slip and softness, and The Kure Intense Bond Repair Hair Mask is the deep weekly treatment that visibly rebuilds damaged strands.
Daily cleanse + condition (Normcare)
Normcare Signature Shampoo and Normcare Signature Conditioner are the everyday wash system -- gentle enough for daily use, balanced for normal to combination hair, and safe on colour.
Hydration + shine (Soulfood, Mirror Ball)
Soulfood Nourishing Mask is the deep-conditioning weekly treatment for dry, thirsty or damaged hair. Mirror Ball Conditioner is the high-gloss rinse-out conditioner built to amplify shine on every wash.
Curls + coils (Curl Corps)
The full Curl Corps line: Curl Enhancing Gel for definition + hold, Defining Cream for soft, frizz-free curl shape, and Power Hour Curl Refreshing Spray to reactivate day 2, 3 and 4 curls.
Heat + humidity protection
Blockade Heat Defense Serum shields strands from styling heat up to 450 degrees F. The Shield Anti-Humidity Spray locks out frizz on humid days. Brooklyn Bombshell Blow Out + Blow Dry Spray preps wet hair for a smoother, faster, fuller blow-dry.
Styling + finishing
Un.Done Dry Texture Spray builds tousled, lived-in texture. Fluxus Touchable Hairspray holds without crunch. Plus Size Mousse adds weightless volume and body. The Wizard (and Wizard Silicone-Free) is the cult leave-in conditioning spritz that detangles, smooths flyaways and boosts shine.
Sets + accessories
The Big Mood Volumizing Styling Bundle and Everyday Magic Trio bundle the hero products together. Litre Pumps fit Amika litre-size shampoos and conditioners.
How to layer your Amika routine
- Wash day: Cleanse with Normcare (daily) or The Kure (damage) or Mirror Ball (shine). Condition with the matching partner.
- Weekly treatment: Soulfood Mask for hydration OR The Kure Intense Mask for bond repair -- pick one based on your hair's main need.
- Prep wet hair: Brooklyn Bombshell for a blow-dry, Curl Corps Gel or Defining Cream for curls, The Wizard for detangling + shine.
- Heat styling: Always spray Blockade Heat Defense Serum before hot tools.
- Finish: Plus Size Mousse for volume, Un.Done for texture, Fluxus for hold, The Shield for humidity, Mirror Ball-style shine to seal.
- Between washes: Perk Up at the roots; switch to Plus Extended Clean or Ultra Oil Control if your scalp gets oily faster.
Amika vs other clean haircare brands
Amika sits in the prestige clean-beauty space alongside brands like Ouai, Briogeo and IGK, but is best known for two category leaders: Perk Up (the top-selling prestige dry shampoo in the U.S.) and The Kure (a complete vegan bond-repair system positioned against Olaplex). The full line is vegan and Leaping Bunny cruelty-free, while many competitor "clean" brands are only one or the other.
Frequently asked questions about Amika
Where can I buy Amika in Canada?
Eastern Beauty Supply is an authorized Canadian retailer of Amika. The full active line ships Canada-wide, with free expedited shipping on orders over $59.
Is Amika vegan and cruelty-free?
Yes. Every Amika product is 100% vegan and Leaping Bunny certified cruelty-free.
Is Amika sulfate-free, paraben-free and colour-safe?
Yes. All Amika formulas are free of SLS / SLES sulfates, parabens, phthalates, mineral oil, DEA and gluten, and the full line is safe to use on colour-treated and chemically treated hair.
What is the difference between Perk Up, Perk Up Plus and Perk Up Ultra?
Perk Up Talc-Free is the original everyday dry shampoo for most hair types. Perk Up Plus Extended Clean is reformulated to stretch the time between washes further -- choose it if your scalp gets oily fast. Perk Up Ultra Oil Control is the strongest of the three, built for the oiliest scalps and longest stretch.
Is Perk Up dry shampoo talc-free?
Yes. The current Perk Up formula is talc-free across the entire dry-shampoo line.
What is The Kure and how is it different from Olaplex?
The Kure is Amika's vegan bond-repair system -- Shampoo, Conditioner and Intense Mask -- designed to rebuild broken disulfide bonds in damaged, coloured or chemically processed hair. Unlike Olaplex, it is fully vegan and is offered as a complete wash-and-treat routine rather than single-step treatments.
Soulfood vs The Kure Intense Mask -- which one do I need?
Soulfood is for dryness and dehydration -- choose it when hair feels thirsty, brittle or rough. The Kure Intense Mask is for structural damage -- choose it after bleach, colour, keratin, relaxers or heat damage. You can also alternate them week to week.
Is Amika good for curly or coily hair?
Yes. The Curl Corps line (Enhancing Gel, Defining Cream and Power Hour Refreshing Spray) is built for curls and coils, and Soulfood + The Wizard are texture-friendly across the line.
Is Amika safe for keratin-treated or chemically straightened hair?
Yes. Because every Amika cleanser is sulfate-free, the full line is safe to use on keratin-treated, chemically straightened and chemically processed hair.
Where is Amika made?
Amika is a Brooklyn, New York based brand. Products are formulated in the USA.
Related collections
Dry Shampoo - Bond Repair - Hair Masks - Curly Hair - Heat Protectants - Anti-Humidity - Hair Spray - Mousse - Leave-In Conditioners - Vegan + Cruelty-Free Haircare.
Eastern Beauty Supply is an authorized Canadian retailer of Amika -- free expedited shipping on orders over $59 -- vegan and Leaping Bunny cruelty-free.
-17% OFF
-25% OFF
