Amika Canada

Amika Canada — Brooklyn-Born, Vegan Hair Care for Every Texture

Amika is the colour-pop Brooklyn brand built on the idea that great hair care should be clean, effective, and a little bit fun. From the cult-favourite perk up dry shampoo to the kure bond-repair mask and bust your brass purple shampoo for blondes, every formula is vegan, cruelty-free, and free from sulfates, parabens, mineral oil, and phthalates.

Eastern Beauty Supply is an authorized Canadian retailer carrying the full Amika lineup — shampoo, conditioner, masks, leave-ins, dry shampoo, styling, and tools — shipped from Ontario with free expedited shipping over $59.

Best for:

  • Oily roots and refresh days — perk up dry shampoo
  • Damaged, over-processed, or chemically treated hair — the kure
  • Dry, thirsty hair needing hydration — hydro rush & soulfood
  • Blondes and highlights fighting brass — bust your brass
  • Curls, coils, and waves — curl corps & velveteen dream

The Amika Story

Founded in Brooklyn, Amika ("friend" in Esperanto) was built around the belief that performance and clean ingredients aren't a trade-off. Every product is vegan, cruelty-free, and colour-safe, formulated without sulfates (SLS/SLES), parabens, phthalates, mineral oil, or DEA. The brand's signature sea buckthorn berry — packed with omegas and antioxidants — shows up across the entire range.

Shop Amika by Category

Amika Dry Shampoo — Perk Up

Perk up dry shampoo is Amika's hero product and a cult favourite in Canada. The rice-starch formula absorbs oil at the roots, adds invisible volume, and leaves zero white cast on dark hair. Pair with perk up plus for extended wear between washes.

Amika Hair Masks — The Kure, Soulfood & Hydro Rush

The kure is a bond-repair mask for damaged, broken, or chemically processed hair — think bleach, colour, heat, or relaxers. Soulfood nourishing mask is the deep-conditioning workhorse for dry, thirsty hair. Hydro rush intense moisture mask uses a hyaluronic acid complex for lightweight, all-texture hydration.

Amika Bust Your Brass — Purple Shampoo for Blondes

Bust your brass cool blonde shampoo neutralizes yellow and brassy tones in blonde, highlighted, silver, and grey hair. The matching conditioner and bond-repair mask are designed to be used together — use 1–2x per week in place of regular shampoo.

Amika Velveteen Dream & Curl Corps — Curls and Waves

Velveteen dream smoothing shampoo tames frizz on wavy-to-coily hair. Curl corps defines and hydrates without crunch — start with the curl shampoo + conditioner and layer the curl cream or gel.

Amika Normcore — Everyday Shampoo

Normcore signature shampoo is the daily-driver cleanser for normal hair — gentle enough for colour-treated, balanced enough for everyday use.

Amika Styling — Blockade, Un.Done, Brooklyn Soft

Blockade heat defense serum protects up to 450°F before hot tools. Un.done volume & matte texture spray builds piecey, lived-in texture. Brooklyn soft balm tames frizz and flyaways with a lightweight finish.

Amika Tools

Amika's polished perfection straightening brush, blow dryer brush, and mighty mini styler bring the brand's salon-quality engineering to at-home styling.

How to Build an Amika Routine

  1. Cleanse — pick a shampoo for your concern: normcore (daily), bust your brass (blondes), velveteen dream (frizz), hydro rush (dry), curl corps (curls).
  2. Condition — match the shampoo, or use soulfood once a week as a treatment.
  3. Treat (1–2x/week) — the kure for damage, hydro rush for hydration, soulfood for nourishment.
  4. Prime & protect — blockade heat defense before hot tools, un.done or brooklyn soft for finish.
  5. Refresh — perk up dry shampoo on day-2 or day-3 hair.

Ingredients & What's Left Out

Every Amika formula is vegan, cruelty-free (Leaping Bunny certified), colour-safe, and gluten-free. Free from sulfates (SLS/SLES), parabens, phthalates, mineral oil, DEA, and animal-derived ingredients. Sea buckthorn berry is the signature antioxidant across the line.

Frequently Asked Questions

Is Amika Canadian?

No — Amika is an American brand, founded and headquartered in Brooklyn, New York. Products are widely available in Canada through authorized retailers like Eastern Beauty Supply.

Where can I buy Amika in Canada?

You can buy the full Amika lineup at Eastern Beauty Supply — shipped from Ontario with free expedited shipping over $59. We're an authorized Canadian retailer, so every product is genuine and current-batch.

Are Amika hair products clean and vegan?

Yes. Amika is fully vegan, cruelty-free (Leaping Bunny certified), and free from sulfates, parabens, phthalates, mineral oil, and DEA.

Are Amika products colour-safe?

Yes — all Amika cleansers and treatments are formulated to be safe on colour-treated hair. For blondes specifically, bust your brass keeps tones cool between salon visits.

Which Amika shampoo is best for colour-treated hair?

For most colour-treated hair, normcore signature shampoo or hydro rush are gentle daily options. For blondes and highlights, alternate with bust your brass once or twice a week.

Which Amika product is best for damaged hair?

The kure bond-repair mask is the go-to for chemically treated, bleached, or heat-damaged hair. Use 1–2x per week in place of conditioner for visible repair in 3–4 uses.

Which Amika dry shampoo is best?

Perk up dry shampoo is the original and the bestseller — rice-starch based, no white cast, works on all hair colours. Perk up plus extends the time between washes further.

Related Collections

Explore more: Dry Shampoo · Hair Masks · Purple Shampoo for Blondes · Colour Care

Eastern Beauty Supply is an authorized Canadian Amika retailer. Ships from Ontario · Free expedited shipping over $59 · Genuine, current-batch product.