TRIfinity Technology - the 3 steps behind every KMS product

Every KMS HAIR product is engineered to slot into a three-step regimen where each step benefits the next. This is the brand's signature TRIfinity Technology.

StepWhat it isHow it worksWhy it matters1. START.AHA Structure ComplexOrganic acids (AHAs or Glyoxylic Acids) plump and restructure the hair internally; cationic conditioning agents reduce surface negative charge so style products adhere evenly.Primes hair for optimal style creation, softer feel, better shine, anti-frizz.2. STYLE.Innovative Shaping BlendsEach formula is individually engineered for a specific look (volume, curl, texture, smoothness). Fully intermixable across the range.Maximum creativity - one styling product for every need.3. FINISH.Flexible Sealing CompoundsLiquid polymers and natural oils seal and smooth the hair surface with humidity protection.Prolongs the style with up to 3-day hold and a durable, natural look.

The KMS Range at a Glance (lines carried at EBS)

KMS HAIR's global portfolio includes ten signature lines. Eastern Beauty Supply currently stocks the five highest-demand collections for the Canadian market.

LineBest forHero products carried at EBSHero benefitAddVolumeFine, flat, limp hair needing lift and bodyShampoo, Volumizing Spray, Root and Body Lift, Styling Foam, Leave-In ConditionerUp to 70% more volume, 72-hour liftCurlUpWavy and curly hair (2A-3C) needing definition and frizz controlControl Creme, Perfecting Lotion, Wave Foam, Twisting Style BalmCurl definition with humidity resistanceHairPlayEditorial texture, matte definition, beachy finishMolding Paste, Sea Salt Spray, Styling GelWorkable hold, matte to natural finishHairStayHumidity protection on finished stylesAnti-Humidity Seal SprayFlexible Sealing Compound, 3-day humidity resistanceMoist RepairDry, damaged, chemically processed hairShampoo, Leave-In ConditionerRestores moisture and elasticity

Shop KMS by Line

KMS AddVolume - lift for fine, flat hair

The bodifying system used in salons worldwide for thin or limp hair. AddVolume Shampoo cleanses without weighing hair down, Volumizing Spray primes damp roots for blow-dry lift, Root and Body Lift is the salon staple for targeted root volume, Styling Foam delivers up to 70% more volume with 72-hour hold, and the Leave-In Conditioner detangles without flattening the cuticle.

KMS CurlUp - definition for waves and curls

A four-step curl-defining system: Perfecting Lotion primes wet hair, Control Creme hydrates and defines, Wave Foam shapes loose waves, and the Twisting Style Balm separates and refines individual curls without crunch. Layer two or three for plush, frizz-free definition.

KMS HairPlay - editorial texture and finish

The styling line stylists reach for on shoots and behind the chair. HairPlay Molding Paste is the cult matte paste for piecey, lived-in texture (also available in a 2-pack bundle). HairPlay Sea Salt Spray builds undone beachy waves. HairPlay Styling Gel delivers wet-look definition with flexible hold.

KMS HairStay - humidity protection

HairStay Anti-Humidity Seal is the finishing spray that locks any blow-out, curl set, or flat-iron style against frizz and humidity for up to three days. Use as the final step after styling.

KMS Moist Repair - dry and damaged hair

The repair line for hair that has been coloured, bleached, or heat-stressed. Moist Repair Shampoo gently cleanses and rebuilds moisture; the Leave-In Conditioner detangles, smooths, and protects mid-lengths and ends without weight.

Performance x Sustainability - "It isn't good if it doesn't do good"

KMS HAIR's formulations combine the power of science with upcycled natural ingredients - the reuse of precious natural resources (like leftovers from food production) that would otherwise go to waste. Inspired by biochemistry, plant-based micro bio-actives are unlocked so they distribute evenly on the hair surface and penetrate deep into the hair structure. The entire KMS HAIR assortment has passed the PETA Beauty Without Bunnies certification process.

How to layer KMS - 4-step routine

1. Start: Cleanse with the shampoo that matches your hair goal - AddVolume (fine), Moist Repair (dry/damaged), or your usual KMS cleanser. This is where the AHA Structure Complex primes the hair.
2. Prime: On damp hair, spray AddVolume Volumizing Spray (for lift), apply CurlUp Perfecting Lotion (for curls), or Moist Repair Leave-In (for damage).
3. Style: Pick the Innovative Shaping Blend that matches your look - HairPlay Molding Paste for matte texture, HairPlay Sea Salt Spray for waves, HairPlay Styling Gel for hold, or AddVolume Root and Body Lift / Styling Foam for volume.
4. Finish: Lock the style with HairStay Anti-Humidity Seal Spray for up to 3 days of humidity protection (Flexible Sealing Compound).

KMS vs other professional styling brands

KMS HAIR sits between editorial brands like Bumble and Bumble and salon volume specialists like Redken. Compared to Redken Volume, KMS AddVolume offers a fuller multi-step bodifying system at a similar professional price. Compared to Bumble Surf Spray, KMS HairPlay Sea Salt Spray delivers comparable beachy texture with a more flexible hold. The HairPlay Molding Paste is the closest professional equivalent to American Crew Fiber for matte styling. Unlike most US-styling competitors, every KMS HAIR product is PETA-certified.

Frequently asked questions

1. Is KMS cruelty-free?

Yes. The entire KMS HAIR assortment has passed PETA's "Beauty Without Bunnies" certification process - no KMS product is tested on animals.

2. Is KMS vegan or sulfate-free?

KMS HAIR formulas use upcycled natural ingredients and avoid common allergens, but the brand does not blanket-claim "vegan" or "sulfate-free" across every SKU. Check the on-pack INCI for the specific product you need - the Moist Repair and AddVolume cleansing systems are formulated to be gentle and colour-safe.

3. What is TRIfinity Technology?

It is KMS HAIR's three-stage formula architecture: Start (AHA Structure Complex with organic acids plus cationic conditioning agents to prime hair), Style (Innovative Shaping Blends individually formulated per look), and Finish (Flexible Sealing Compounds of liquid polymers and natural oils for humidity protection and up to 3-day hold).

4. What does the AHA Structure Complex actually do?

Internally, organic acids (Alpha Hydroxy Acids or Glyoxylic Acids) create a plumping effect and restructure the hair to look and feel healthier. Externally, cationic conditioning agents reduce the negative charge on the hair surface so style products adhere evenly - giving softer feel, better shine, better compatibility and anti-frizz.

5. KMS HairPlay Molding Paste vs Sea Salt Spray vs Styling Gel - which should I choose?

Molding Paste: matte, piecey, lived-in texture on dry hair. Sea Salt Spray: beachy, undone waves on damp hair. Styling Gel: sleek, defined, wet-look hold with flexibility.

6. Which KMS line is best for fine hair?

AddVolume across the board. Start with AddVolume Shampoo, prime with Volumizing Spray, build lift with Root and Body Lift or Styling Foam, and finish with HairStay to lock the body in.

7. Which KMS line is best for curly hair?

CurlUp. Prime with Perfecting Lotion, hydrate with Control Creme, separate with Twisting Style Balm, or use Wave Foam for looser 2A-2C waves.

8. Can I use KMS on coloured or bleached hair?

Yes. Moist Repair Shampoo and Leave-In Conditioner are designed for chemically processed, dry, or damaged hair and are safe for colour-treated lengths.

9. How does KMS HairStay actually work against humidity?

The Flexible Sealing Compound (liquid polymers plus natural oils) forms a breathable film around the cuticle that resists ambient moisture, protecting blow-outs, curl sets, and flat-iron styles for up to three days of humidity exposure.

10. Is KMS sustainable?

KMS HAIR's brand promise is "It isn't good if it doesn't do good." Formulas combine the power of science with upcycled natural ingredients - precious natural resources that would otherwise go to waste (for example, leftovers from food production) are repurposed into high-performance bio-actives.

11. How many KMS lines are there, and which ones does EBS carry?

KMS HAIR's global portfolio has 10 lines: MoistRepair, AddVolume, ConsciousStyle, CurlUp, ThermaShape, HairPlay, HairStay, HeadRemedy, ColorVitality and AllSmooth. EBS currently stocks the five highest-demand Canadian lines - AddVolume, CurlUp, HairPlay, HairStay and Moist Repair - covering volume, curl, texture, finish and repair.

12. Is the KMS HairPlay Molding Paste 2-pack a better value?

Yes. The 2-pack bundle gives the same cult matte paste at a per-unit discount versus the single tub.

13. Is KMS a professional / salon brand and who owns it?

Yes. KMS HAIR is part of Kao Salon Division, sold through authorized salons and licensed beauty retailers worldwide. Eastern Beauty Supply is an authorized Canadian retailer.

Related collections

Volumizing shampoos and sprays, Curl creams and curl gels, Texturizing sprays, Sea salt sprays, Matte hair pastes, Anti-humidity finishing sprays, Leave-in conditioners, Salon professional brands.

Authorized Canadian KMS HAIR retailer - free expedited shipping over $59 (before tax) - PETA Beauty Without Bunnies certified brand - part of Kao Salon Division.