Alcove Violet Toning Shampoo

Brassiness? Not on our watch! The Alcôve Violet Shampoo is a toning purple shampoo designed to neutralize yellow and brassy tones in blonde, highlighted, platinum, grey, and color-treated hair — keeping your colour looking fresh, cool, and salon-perfect between appointments. No more yellow. Just bright, beautiful, tone-on-point hair.

KEY FEATURES & BENEFITS:

• Neutralizes yellow and brassy tones instantly
• Maintains cool, ash, and platinum tones
• Gently cleanses without stripping colour
• Hydrates and nourishes colour-treated hair
• Sulfate-free formula — safe for regular use
• Works on blonde, highlighted, platinum, grey, and white hair

HOW TO USE:

1. Apply the Violet Shampoo on wet Hair

2. Gently massage the scalp to emulsify and activate the lather.

3. Massage into roots for 1-2 minutes to remove build-up, then rinse.

4. Follow with the Violet Conditioner.

5. Do not use this product consecutively, use only when yellow tones or brassiness reappear.

6. Do not apply on platinum blonde hair. Use caution if applying on porous pre-lightened hair.