Alcove Hydrating Shampoo

The Alcôve Hydrating Shampoo is a professional-grade sulfate-free cleanser originally developed for salon use and now available directly to consumers. Its lightweight formula is built around nourishing actives that penetrate each strand from root to tip — restoring moisture balance, strengthening the hair fiber, and enhancing natural texture without residue or buildup.

Unlike harsh shampoos that strip natural oils, the Alcôve Hydrating Shampoo gently removes impurities while actively conditioning each strand, leaving hair revitalized, shiny, and frizz-free after every wash. It works beautifully on straight, wavy (2A–2C), curly (3A–3C), and coily (4A–4C) hair types and is safe for daily use.

For best results, pair with the Alcôve Hydrating Conditioner and Restructuring Mask as part of a complete hydrating routine — available together in the Alcôve Hydrating Bundle.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.

KEY FEATURES & BENEFITS:

• Deeply nourishes and hydrates dry, dehydrated hair
• Sulfate-free gentle cleansing — safe for daily use
• Controls frizz and reduces breakage
• Lightweight, non-greasy formula
• Enhances natural texture — works on straight, wavy, curly, and coily hair
• Safe for color-treated hair

HOW TO USE:

1. Apply the Hydrating Shampoo on wet Hair

2. Gently massage the scalp to emulsify and activate the lather.

3. Massage into roots for 1-2 minutes to remove build-up, then rinse.

4. Repeat these steps if necessary

5. Follow with the Hydrating Conditioner