Joico Lumishine Blue Ash (5BA–10BA) Permanent Crème Hair Colour (74ml / 2.5 oz) is Joico’s targeted anti-brass series, calibrated with concentrated blue pigment to eliminate stubborn orange and brassy tones on dark blondes and brunettes.
Primary Role: Maximum Anti-Orange Neutralization & Extra-Cool Reflection
While the Natural Ash (NA) series balances warmth, the Blue Ash (BA) series targets strong underlying orange pigment. Formulated with a dedicated blue-base tone, it counteracts heavy brassiness that appears when lifting Levels 5 through 10, delivering crisp, extra-cool brunettes and clean ash blondes without residual warmth.
Available In-Stock Shades
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5BA — Blue Ash Light Brown
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6BA — Blue Ash Dark Blonde
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7BA — Blue Ash Medium Blonde
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8BA — Blue Ash Blonde
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9BA — Blue Ash Light Blonde
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10BA — Blue Ash Lightest Blonde
Formulation & Technical Specifications
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Mixing Ratio: 1:1 with Joico Lumishine Developer.
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Developer Guidance: 10 Volume for depositing on pre-lightened hair; 20 Volume for lift with maximum neutralization; 30/40 Volume for maximum lift on natural virgin hair.
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Processing Time: 35 minutes at room temperature on dry hair.
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Bond Technology: Powered by ArgiPlex Technology—harnessing pure arginine and fermented green tea to rebuild hair bonds during oxidative lifting.
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Chart Reference: Cross-check tone depth against the Joico Lumishine Colour Chart.
Ships across Canada. Free shipping on orders over $59.
