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Joico Lumishine - NWB Natural Warm Beige (.07) (5NWB / 5.07 - 10NWB / 10.07) 74ml / 2.5oz
Joico Lumishine 5NWB Natural Warm Beige Light Brown
Joico Lumishine 6NW Natural Warm Beige Dark Blonde
Joico Lumishine 7NWB Natural Warm Beige Medium Blonde
Joico Lumishine 8NW Natural Warm Beighe Blonde
Joico Lumishine 9NWB Natural Warm Beige Light Blonde
Joico Lumishine 10NWB Natural Warm Beige Lightest Blonde

Joico Lumishine Natural Warm Beige (5NWB / 5.07 - 10NWB / 10.07), 74ml / 2.5oz

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Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!


  • Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos.****
  • Reduced Breakage **
  • Delivers exceptional color longevity and vibrancy
  • 100% gray coverage 
  • Low-ammonia formula delivers healthy-looking, reliable results 
  • Optimal viscosity for bowl + brush or bottle application
  • 1:1 Mixing Ratio

 ** Combing breakage on demand hair with KAPK Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo

**** When followed with Joico K-PAK Colour Therapy Shampoo and Joico K-PAK Colour Therapy Conditioner.


Mixing Ratio LumiShine Permanent Crème Color is mixed 1:1 (equal parts color and appropriate Volume LumiShine Developer)

Apply with a color applicator bottle, or bowl and brush. (When mixing in a bottle, add developer first, then add color, and shake well.) Process for 35-45 minutes for gray coverage.

Permanent Creme Color. Hair colorants can cause severe allergic reactions. Read and follow instructions. For professional use only. Avoid eye contact. If eye contact occurs, rinse immediately. Wear suitable gloves. This product contains ingredients that can cause skin irritation on certain individuals and a preliminary skin allergy test according to the accompanying directions should first be made 48 hours before each use. This product must not be used for dying eyelashes or eyebrows. To do so may cause blindness. Keep out of reach of children. 


Joico Lumishine permanent creme colour chart offers a versatile palette. A full spectrum of perfectly balanced intermixable pre-blended shades allows you to deliver straight-from-the-tube colour perfection. Joico Lumishine Natural Warm Beiges are available in the following shades: Joico Lumishine 5NWB Natural Warm Beige Light Brown, Joico Lumishine 6NWB Natural Warm Beige Dark Blonde, Joico Lumishine 7NWB Natural Warm Beige Medium Blonde, Joico Lumishine 8NWB Natural Warm Beige Blonde, Joico Lumishine 9NWB Natural Warm Beige Light Blonde and Joico Lumishine 10NWB Natural Warm Beige Light Blonde.