Wella Ultimate Repair Color Sulfate Free Shampoo 250ml/ 8.4oz

Soothes the scalp while gently cleansing to minimize color fade*, moisturizes hair and detoxes hair from color-distorting metals. The formula leaves scalp feeling soft and cleansed and moisturizes hair. *vs. non-conditioning shampoo.

Benefits:

- Gentle cleansing to minimize color fade*

- Color vibrancy for up to 10 weeks**

- 73% consumers agree scalp comfort is improved after 1st use**

- Helps to detox hair from color-distorting metals

- Revitalized hair from first wash

*vs non-conditioning shampoo

**With regular use of Ultimate Color regimen from salon to home

***Based on external consumer agreement study

Color vibrancy for up to 10 weeks*

Patented technology. Formulated with Metal Purifier, Glycine and B5 to shield hair against damage due to free radicals and lock in moisture from scalp to tips.

How to Use:

Step 1: Apply to damp hair and scalp, and lather.

Step 2: Massage, rinse and repeat if desired.

Step 3: Follow with the Wella Professionals Ultimate Color Conditioner or Miracle Leave-in Mask.